Following the departure of Wouter Heijmann at the end of last year, Perfetti Van Melle Global Travel Retail is pleased to announce the appointment of Rolf de Hoogh as Area Manager for the Middle East and parts of Europe, effective from March 1st 2012. He will assume responsibility for all existing clients and new business within the Middle East region.
Rolf joins GTR from the domestic Perfetti Van Melle Benelux team. Rolf joined the company in September 2006 since when he has acquired great experience and understanding of Sales and Trade Marketing thanks to roles developing from sales representative to account manager with a side step into trade marketing. In his last job, Rolf managed a number of key accounts where, in several cases, Perfetti Van Melle is considered a ‘category captain’. This required a great deal of close cooperation with clients, giving Rolf a wealth of insight in the confectionery category.
Laurens Krijgsman will remain responsible for Asia (and a part of Europe), while Eric Vermetten will continue dedicating his efforts to the Americas and Europe.
Says Mark Laros, Director of Travel Retail for PVM GTR: ‘We are delighted to welcome Rolf to the global travel retail team this year. He brings additional sales and trade marketing experience to the business and joins at a very exciting time for Perfetti Van Melle in travel retail. We have ambitious expansion plans for our brands this year and believe we now have the very best team on the ground to achieve our goals.’
For further information contact: Rowena Holland, Essential Communications.
January 2011
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