January 2012: Polaroid Contact Lens Solutions has developed a premium range of its new Contactspod, designed exclusively for the travel retail market.
The Contactspod ‘Plus’ range has been launched in response to the highly positive feedback from the travel retail industry. Polaroid introduced Contactspod at TFWA Asia Pacific and TFWA World Exhibition last year. The premium range Contactspod ‘Plus’ was designed specifically to meet the needs of the traveller, to fit well within the retailers’ product portfolio and to optimise display capabilities.
Follow-up discussions have resulted in quotes requested by over ten of the world’s leading airlines and cruise operators. One leading airline has approached Polaroid to provide an exclusive travel pack for the carrier, in order to meet the exact needs of its clients.
Contactspod is a world first. It is a very simple but ingenious way of storing lenses in a sealed, single-use case that comes pre-filled with a sterile, multipurpose solution suitable for all contact lens wearers. The size of a make-up compact, the Contactspod case closes to form an airtight seal which will keep contact lenses safe and ready for use once needed. All the world’s leading airlines and aviation authorities recommend the removal of contact lenses when flying long haul. The product has been designed and tested to stay completely sealed at altitude, providing airline passengers with a safe, secure storage option for their contact lenses.
Although many contact lens cases exist on the market, none are pre-filled and hermetically sealed or offer the same level of convenience. Contactspod provides wearers with easy and immediate access to a sterile lens case which could mean fewer eye infections due to incorrect storage and less discomfort from being forced to wear lenses for too long.
The Contactspod ‘Plus’ range, exclusive to travel retail, was developed around customer feedback about what would make eye care easier and practical when travelling. The range includes the following:
- Contactspod Plus - a single-use Contactspod plus handy mirror, perfect when flying or whenever lenses need to be removed when travelling or on holiday including during spa & beauty treatments or active sports
- Contactspod Flight Pack Plus - the perfect set for any traveller when flying. The ‘Plus’pack contains two Contactspods, one for each leg of the flight, five disposable vials of contact lens friendly eye drops (with Pro-Vitamin B5 to protect against dryness and irritation), a clear resealable security bag and a handy mirror
- Eye Drops Flight Pack Plus – 10 single-use vials in a resealable pack containing eye drops suitable for everyone including contact lens wearers. The drops are preservative free and perfect to use on a flight as they contain Pro-Vitamin B5 that soothes the eye and protects against dryness and irritation. Contains a luxury eye mask for added comfort.
- Contactspod Travel Pack Premium – similar to the Contactspod Flight Pack Plus but contains four Contactspods – the perfect set for any regular business or leisure traveller.
Jim Hall, CEO of Polaroid Contact Lens Solutions, said:
“The response to Contactspod has been very encouraging. We have listened to our market and our customers in travel retail and we are delighted to be able to offer the ‘Plus’ range, specifically designed for the traveller. This is a fantastic new business opportunity for additional sales as this range will only be available where and when needed via our travel retailers on board and in airside duty free outlets.”
Polaroid has received a fantastic response from cruise and ferry operators who see the great potential for the practical travellers’ packs and airlines have been equally enthusiastic. Chris Knight Sales and Marketing Director EMEA / Asia, Polaroid Eyewear agrees: ‘It is an exciting concept. One of our customers supplies a number of the leading Asian airlines. They loved the ‘Plus’ range and are keen to have it on board next Summer.’
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For press enquiries: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org
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