World of Patria International has diversified its product range with two new sophisticated charging items from powerpacksales.com. The new line will be introduced at the Duty Free Show of the Americas in March (booth 1300).
‘Yes our forte is as a travel retail distributor of premium and super premium spirits and wines, along with beer, but we are also representing Fazer Confectionery and Ted’s Cigars in specific regions and do feel strongly that we are in a strong position to develop our business to become – over time – a one-stop cross-category shop,’ says WOPI director Andy Butcher. ‘It’s not something we are going to charge into blindly, but if products come our way which we believe in, and which have potential in the market in which we operate, then we will always consider them seriously. The Power Pack Sales line is one which we feel has real potential within travel retail.’
On offer is an Iphone 4 Charger & Case and a Solar Powerstore.
Iphone 4 Charger & Case (compatible with iPhone 4 and 4S). Adding only 3mm to the iPhone depth (the thinnest profile currently available), the charger has a built-in lithium battery to increase standby time. All the iPhone4 features can be used without removing it from the case, which also protects from bumps and scratches, and it includes a pull-out stand for face to face calls. Available in white, black, brown or black leather, other features include protective IC to avoid short circuit, overcharging and malfunction; charging via mains power or supplied USB cable and sync with computer when charging. RRP in travel retail is £40.
Solar Powerstore. The Solar Powerstore offers up to 120 hours standby time for mobile phones or – specifically – 6 hours talk time, 8 hours gaming for PSP, 4 hours satellite navigation, 1200 camera images, and 40 hours for built-in flash light. Retailing in travel retail at £35 the Solar Powerstore can be charged with direct sunlight or, alternatively, with the supplied USB cable. Pocked sized, lightweight, and perfect for travelling, it stores energy for up to one month using the latest Li-ion energy cell and is ideal for use with mobile phones, iPods, MP3/4 players, PSP, cameras and sat-navs.
‘What we love about the Power Pack Sales products is that, while we are not claiming that they are unique, they are stylish, well priced and do what they are supposed to do,’ adds Butcher. ‘We’re looking forward to demonstrating just how well they work during the Orlando show.’
Press contact: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org.
January 2011
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