FEBRUARY 2012 sees the first Furla locations opening with CNSC in China. Both 15sq m areas are within the generic leather goods stores at the downtown gallerias in Beijing and Harbin. ‘These are the first two locations within a very active travel retail program with CNSC for Furla in China this year,’ says Head of Travel Retail Gerry Munday. ‘We’ll be opening with the new Spring Summer 2012 Collection at both stores and are very excited and confident of the reaction from customers. China holds huge potential for the brand and we’re absolutely delighted at the response from retailers to date.’ In addition, Furla’s location at Sunrise’s T3 store at Beijing International Airport is being refurbished this month creating a new 20sq m personalised space for the brand.
Next month also sees an 8sq m space for Furla opening within the fashion store at Cairo International Airport, again featuring the SS12 collection.
December 27 saw the opening of a 3m x 2.5m wall bay with Ever Rich DFS at the fully renovated Taipei Song Shan (Songsang) International Airport, Taiwan. Located within the new Fashion Avenue, Furla sits alongside other leading brands such as Adidas, Nike, La Coste, Kipling, Piquadro, Swiss Military Hanowa & Samsonite. Initially opening with the Autumn Winter 2011 collection, Spring Summer 12 will be on offer early in the New Year. ‘This is a fabulous location for Furla,’ continues Munday. ‘ With over 30 daily flights to Japan Haneda airport and various airports in China including Shanghai Hongqiao, Pudong, Wuhan, Fuzhou, Hangzhou, Tianjin, Xiamen, Chengdu and Chongqing, this is another great opportunity for us to develop our business with visitors to and from China.’
Meanwhile, with the Orlando show just around the corner – where Furla is exhibiting for the first time (booth 2021) – Gerry Munday is delighted to announce two summer openings at Las Vegas Airport in T3 with The Nuance Group for a 15 sq m shop in shop, and a 12 sq m zone at the Senses Duty Free downtown Galleria in San Domingo, Dominican Republic.
‘We are delighted to be going to the IAADFS show as a first time exhibitor with listings in the Americas already confirmed,’ says Munday. ‘We are very confident of the potential for Furla in The Americas travel retail and this new business makes us even more upbeat about the brand’s future. In Orlando we will be introducing the Autumn Winter 12 Collection which really is fantastic, and look forward to welcoming buyers to our booth during the show. ‘
Press enquiries: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org January 2012
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