Wonderful™ Pistachios has high expectations for Asia With a fully booked schedule for Singapore

 Wonderful™ Pistachios exhibits again this year at TFWA Asia Pacific Conference & Exhibition (stand B28) highly confident following a very successful Duty Free Show of the Americas in Orlando during March. 

 

Sales Director James Kfouri says the Wonderful™ Pistachios product range received “particularly strong interest from the regional customers. We received and have delivered new orders from Aerostar Puerto Rico for San Juan airport and from Peach Arch Duty Free for its Vancouver border store,” he says.

Kfouri also reports extremely strong results through London Supply, including at its new store at Iguaçu Falls which opened soon after the IAADFS show. “Sales have been going from strength to strength over the last six months and we are delighted with the partnership,” he continues. “In fact, generally sales in Panama and Uruguay are progressing well with our customers placing repeat orders.”

With Singapore now approaching fast, Kfouri says he has a fully booked appointment schedule with regional buyers keen to see the Wonderful Pistachios range.

With a number of new customers on the verge of placing their initial orders the Asian region is developing very well. “Pistachios are a popular line already in Asia with several brands available in the market place. We are looking to further drive the category with our own Wonderful Pistachios travel retail exclusive offer,” adds Kfouri.

The Wonderful offer includes a 300g pack of best-selling Wonderful Pistachios Roasted & Salted and a 275g pack of award-winning Wonderful Pistachios Salt & Pepper. Additionally, new merchandising units are now available, specially designed for the category. The floor-standing units are strongly branded in the iconic black and green Wonderful Pistachios brand colours with silk screen printing, casters for ease of movement around the store, and a combination of metal hooks and baskets for display.

All delegates visiting the TFWA Asia Pacific bar this year will also be able to enjoy complimentary Wonderful Pistachios.

Note to editors: Paramount Farms

• Paramount Farms is the largest vertically integrated pistachio and almond grower and processor in the world. Located in California’s fertile San Joaquin Valley, Paramount delivers more than 450 million pounds of nuts globally each year. Paramount Farms supplies both industrial and retail customers, offering consistent supply, exacting quality and adherence to rigorous food safety standards. Paramount Farms nuts can be found in the produce department of grocery stores nationwide under the flagship retail brands of Wonderful™ Pistachios, Wonderful™ Almonds and Wonderful Almond Accents™.  Part of the Roll Global LLC family, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. For more information, please visit www.paramountfarms.com.

About Wonderful Pistachios

The Wonderful Pistachios™ brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer.  Wonderful Pistachios™ are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California.  Grown, processed and packaged by Paramount Farms, Wonderful Pistachios™ are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios™ or the "Get Crackin'" campaign visit:

 www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.