William
Grant & Sons has partnered with Nuance to launch the Glenfiddich
Cask Collection at McCarran International Airport, Las Vegas.
Celebrating the availability of the complete collection to global
travel retail, the launch took place on April 2nd
in the concourse area attended by WGS Maltmaster Brian Kinsman along
with representatives from Nuance and the McCarran Department of
Aviation.
 |
| Nuance’s Joanie Anderson, James Van Rassel, and Tim Washington; LAS Dept. of Aviation Airport concessions manager Scott Van Horn and Ass’t Director Business Development Scott Kich line, and WGS Brian Kinsman, Michael Giardina, Paige Parness and Steve Corrigan. |
WGS
will be supporting the launch throughout April with staff training
and consumer sampling in the concourse area, alongside dedicated
merchandising displays such as the Living Cask and a Tasting Bar.
Further promotions include gift with purchase (Glenfiddich Goodie
Bag) and a high profile promotion space in-store.
”We
are thrilled to partner with William Grant & Sons and the
McCarran Department of Aviation to launch the Glenfiddich Cask
Collection in an engaging and interactive way to our customers in Las
Vegas, and with 3 distinct variants, the Cask Collection will
definitely appeal to our diverse passenger base” says Andrew
Rattner, VP Buying & Merchandising.
Crafted
to offer three distinct flavour profiles, designed to appeal to the
varied preferences of single malt drinkers, the Glenfiddich Cask
Collection capitalises on the increasing global demand for single
malts and the growing requirement by travellers for travel retail
exclusives.
Glenfiddich
Select Cask is an
elegant whisky with layers of sweetness, spice and hints of citrus,
matured in hand-selected aged Bourbon, European oak and red wine
casks to impart a beautifully soft taste. Glenfiddich
Reserve Cask is
matured in
distinctive Spanish sherry casks used for their mellow and rich
flavour characteristics. Deliciously smooth and silky, the whisky is
sweet and spicy, with a complex flavour that evolves in the glass.
Glenfiddich
Vintage Cask is
matured in European Oak and American Bourbon casks to impart a smoky,
peaty taste that lingers intriguingly with intermingled leafy, floral
undertones.
The finest expression of the Cask Collection offer, Vintage Cask is
inspired by the first Glenfiddich spirit that flowed from the stills
in 1887, when barley was traditionally malted in kilns at the
distillery over furnaces fuelled with dried local peat, infusing the
whisky with a unique smokiness. The new Cask Collection Vintage Cask
liquid reflects this legacy by balancing a delicate but discernible
peaty note with the characteristic fruity, sweet Glenfiddich liquid.
“We
are happy to be able to now offer the full range of Glenfiddich Cask
Collection products, and we are proud to be doing so with our
partner, Nuance. The Cask Collection range truly represents the
pioneering spirit of Glenfiddich, and what better place to showcase
this than in Las Vegas?”
Each
Cask Collection single malt Scotch whisky has an ABV of 40%.
Glenfiddich Select Cask and Glenfiddich Reserve Cask are presented in
Glenfiddich’s iconic 1 litre triangular bottle. Glenfiddich Vintage
Cask is available in a 70cl bottle, packaged in a striking gold
presentation box.
ENDS
Notes
to Editors:
The
Glenfiddich Cask Collection aims to offer whisky drinkers three very
different flavour profiles. The characteristics of each whisky are
the result of maturation in a variety of oak casks, followed by a
finish in one of three newly installed and specially created Cask
Collection Solera vats. The Solera process, pioneered by Glenfiddich
in 1998 to create its 15 Year Old, marries handpicked single malt
whiskies together for at least two months, creating
rich, balanced whiskies with complex flavours. The
process guarantees the continuity of the whisky's flavour and taste
by ensuring each vat is never less than half full and is constantly
replenished. The new handcrafted wooden vats, created exclusively for
the Cask Collection, will join the original Solera vat in the
atmospheric Warehouse 8 at the heart of The Glenfiddich Distillery,
which this year celebrates its 60th anniversary.
About
William Grant & Sons and Glenfiddich
William
Grant & Sons, Ltd. is an independent family-owned distiller
headquartered in the United Kingdom and founded by William Grant in
1886. Today, the luxury spirits company is run by the fifth
generation of his family and distils some of the world’s leading
brands of Scotch whisky, including the world’s favourite single
malt Glenfiddich®, The Balvenie® range of handcrafted single malts
and the world’s third largest blended Scotch Grant’s® as well as
other iconic spirits brands such as Hendrick’s® Gin, Sailor
Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish
Whiskey
International Spirits
Challenge 2013
- Gold : Glenfiddich 12 Year Old
- Gold: Glenfiddich 18 Year Old
- Gold: Glenfiddich 30 Year Old
- Gold: Glenfiddich 40 Year Old
- Gold: Glenfiddich Age of Discovery Madeira Cask Finish
- Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
- Gold: Glenfiddich 125th Anniversary Edition
- Gold: Glenfiddich Ultimate 38 Year Old
Scotch Whisky Masters
Awards 2013
- Master: Glenfiddich 15 Year Old
- Master: Glenfiddich Ultimate 38 Year Old
- Master: Glenfiddich 125th Anniversary Edition
- Gold: Glenfiddich Rich Oak
- Gold: Glenfiddich 18 Year Old
- Gold: Glenfiddich Distillery Edition 15 Year Old
- Gold: Glenfiddich 12 Year Old
- Gold: Glenfiddich Age of Discovery Madeira Cask Finish
- Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
- Gold: Glenfiddich Malt Master’s Edition
- Gold: Glenfiddich 40 Year Old
International Wine and
Spirit Competition 2013
- Trophy for Single Malt Cask Strength: Glenfiddich 40 Year Old
- Gold Outstanding: Glenfiddich 40 Year Old
- Gold: Glenfiddich Malt Master’s Edition
- Gold: Glenfiddich 30 Year Old
- Gold: Glenfiddich 21 Year Old
- Gold: Glenfiddich 15 Year Old
- Gold: Glenfiddich Rich oak
- Gold: Glenfiddich 12 Year Old
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