Furla’s
travel retail expansion continues in 2014 with over 40 new openings
planned across the globe this year and more expected post the TFWA
Asia Pacific Conference and Exhibition this May (stand B2/J20). The
company has seen incredible growth within the travel retail sector
over the past two years with turnover up in 2013 +37% over 2012.
APAC
remains a dominant force in Furla’s travel retail business and the
company has some 18 new concept stores and personalized corners on
schedule for this year. Openings are across the region and with an
emphasis on China but also include Thailand, Malaysia, Australia and
India.
‘We
are working with many different retailers in the region including
James Richardson for Perth, Brisbane and Melbourne; Sunrise for
Beijing T3 International and Shanghai T1International; Dufry for
Beijing T3 Domestic and Shenzhen T3 International; Nuance Watson for
Xiamen Domestic and China DFG for Haitang Bay,’ says Furla Global
Travel Retail Director Gerry Munday.
The
new concept store openings range from 15 sq m in Mumbai (Nuance) to
58 sq m at KLIA 2 with Malaysia Airports/Eraman and to 124 sq m at
Haitang Bay China DFG and many more to follow.
‘It’s
going to be an incredibly busy year for Furla with openings in the
APAC region taking place just about every month between now and the
end of the year. We’re also expecting to gain further new business
in Singapore, which is always a very successful event for us.’
TFWA
Asia Pacific will see the introduction of the Main Collection 2014/15
to regional buyers - a collection that celebrates Italy, its vitality
and traditions, and above all its love for beauty and innovation.
Through an ideal voyage amidst enchanting landscapes and cities rich
in treasures of art, materials, shapes and colours come to life as if
in a modernist fresco, Modernist shapes and volumes are inspired by
the new eco-friendly architecture, perfectly integrated with the land
and the city, characterising the essential, refined structure of the
bags. The chromatic flow of the collection is a tribute to the
Italian landscapes, their misty twilight and the vibrant colours of
the cities.
A
riot of different shades of red with pinkish accents interprets the
theme of passion, with more neutral colors such as classic camel and
elegant shades of grey in the background.
Use
of high-quality leathers such as kid fur and jaguar print pony
matches perfectly with a classic, timeless palette of
ultra-sophisticated neutrals. The collection is lit up with precious
and metallic shades in the form of special materials such as glacé
python, sheared
sheepskin
in shocking hues and floral print calfskin.
Two
icon bags define the FURLA image for the 2014/15 Fall-Winter season,
both with a strong personality, perfectly expressing the combination
of craftsmanship and innovation
that
characterises the brand.
“FURLA
ALICE BAG” is the utmost expression of the Italian tradition of
leatherwork,
combining
a passion for handcrafted detail with modern lines and extra-cool
matches.
 |
| Alice Bag |
“FURLA
TWIGGY BAG” is a bag that draws on Furla’s
heritage. Inspired by the creation of a classic piece from the past
with a diagonal zip, this bag updates it for the new era of small
satchels with a sharp and essential line that is nonetheless
functional and ultra-chic.
 |
| Twiggy Bag |
Furla’s
highly successful CANDY collection in gomma gel is refreshed for the
season in new solid colourways including Caramel and Acacia neutrals
with pops of colours such as Gloss, Nettare and a Neutral Gray. New
novelty metallic stud details are mixed with the gomma gel to provide
variety and texture whilst maintaining a sharp price position. New
trendy colours of the season feature, along with the new Floral
Print.
 |
| Candy Bag |
‘We
now have some 175 Furla stores and personalised corners open in major
airports globally and expect to open another 40+ new outlets this
year,’ adds Gerry Munday. ‘This is an amazing increase on 2010
when we had just 33 doors open. These openings are across all regions
and reflect the growing popularity and success of the brand in
domestic markets.
‘This
gives us a very solid foundation for 2014, and we are confident of
securing further new listings in Singapore this year.’
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