Morgan & Oates bring its new collection to Singapore and announces new drive to target airport retail

 

Cashmere specialists Morgan & Oates will be showcasing its exciting new collection at the TFWA Asia Pacific Conference and Exhibition (stand J33). Exclusive to travel retail, the new collection features bold colours and bright beautiful designs in various blends of Cashmere, Merino and silk. Priced for impulse and gift purchasing, the new collection is perfectly packaged for scheduled and chartered airlines, while specifically designed hanging packs are in development for retail shop sales. 

With an impressive airline client list which includes British Airways, Air France, Emirates, Aeroflot and Virgin Atlantic, Morgan & Oates is now targeting more Asian airlines whilst aiming to expand distribution by building its airport retail business. Currently holding discussions with key retailers in Europe and the Middle East, Morgan & Oates’ current collections are ideal for airport retail. Its high quality designs, small shelf requirement, and reasonable price points make Morgan & Oates collections a positive addition to any duty free retail outlet.  

The new collection includes:

Circles Yellow and Floral Red – Using, as always, only the natural fibres of high quality Cashmere and superfine Merino wool, the texture is lightweight gossamer fine and beautifully soft and gentle to the touch. South African Airways has chosen these two distinctive wraps for those sun-filled days.

The brilliant yellow wrap with its distinctive circle design perfectly reflects the summer sunshine, 50% Silk, 50% Cashmere.

The second design with its vivid florals in red, lilac & brilliant yellow is printed on a background of simple cream and then individually hand painted to accentuate the flowers. 10% Cashmere and 90% Merino.

Shadow Spot/Stripe- a two tone progression of Morgan & Oates successful Classic Polka Dot, this new design provides colour and a real fashionable look and feel. 

Spot Floral – with a tapestry of spots and a beautiful floral design at one end, this is a perfect design for any traveller looking for a stunning spring gift.

Zebra Tapestry- a very detailed colourful design, with its bright colours this unique design is extremely eye-catching.


Paisley Dot- this full colour paisley tapestry is made up of three vertical stripes along with two different sized decorative spots.

The new collection also includes; two new full colour geometric designs, four new colours in its successful abstract floral design, and a new floral Border design.

Morgan & Oates offers airlines and airport shops the ability to custom-design. For example, British Airways has an exclusive pure silk wrap. Blending only natural fibres to make this beautiful pure silk wrap, the designers have used soft touches of coral on a background of gentle cream accentuating the seriously sensuous soft feel of this wonderful material. This wrap can be worn fashionably tied around the neck with a  casual T-shirt or opened up fully to display the wonderful colours over a favourite dress.

Already showing positive sales figures for 2014 are its new cashmere scarves and 10% cashmere/90% merino mix wraps.

‘TFWA Asia Pacific will be a key event for Morgan & Oates this year in our effort to increase regional distribution both in the air and on the ground’ says export sales director Kevin Galbraith. ‘We have a very strong offer for this year and are confident that customers - existing and new - will find something to appeal, whatever their passenger profile.’