SPI
Group (owned by Yuri Shefler) brand owner of globally successful
Stolichnaya® Premium vodka (Stoli®) which includes Stolichnaya®
Premium flavoured vodka and
ultra-luxury elit™ by Stolichnaya®,
reports ‘very positive results’ for its Americas business in the
last six months since the company took domestic distribution in house
and appointed Chase International as its distributor for the US duty
free/travel retail business.
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From left to right: Rob Cullins, Meagan
Sacher (Global Brand Ambassador, Stoli), John Karem, Jean-Philippe
Aucher, Chase Donaldson
|
Says
SPI’s
Global Commercial Director - International Rob Cullins: ‘Chase
International was an obvious choice to expand our presence and
visibility within the US travel retail sector; the company’s
experience in and understanding of the business in the US is without
precedent. It has quickly proved to be the right choice;
Chase understands the brand and the results are already paying off
notably in international airports.’
The appointment of Chase International is an important element of SPI’s decision to take greater ownership of the Stolichnaya brand within the US – in both domestic and travel retail, with a target of being in the Top 10 US International airports along with cruise-ships and border stores North and South.
“Since September 2013 we’ve significantly invested in resources to ensure the brand’s forward momentum and growth,” continues Cullins. “Including focussed programs of price promotions, tastings and staff incentives and of course the appointment of John Karem as North American Duty Free Director.”
Says
John Karem: “Chase is very much the lynch-pin between SPI and
retailers, presenting the brand and implementing programs designed to
suit the specific customer profile. Specifically, the customers and
consumers vary across the different segments. What works in the
airports is not necessarily what works at the border stores.
Different customers and consumers with different needs require a
tailored approach to product offerings and pricing strategy. Getting
this right is critical to success.”
Adds Chase International president Chase Donaldson: “It’s been a busy half year for Chase and we’re delighted with the initial response from retailers to our marketing efforts for the Stolichnaya portfolio. Stoli is not only a global brand, it’s also one of the most innovative and original vodkas in the market place today with its limited editions, exclusives and strategic support program. It’s going to be a great year for Stoli in US duty free.”
Founded in 1997 by Yuri Shefler, SPI Group
(headquartered in Luxembourg) is the owner of global vodka brands
such as the iconic Stolichnaya® Premium vodka range, elit™ by
Stolichnaya® and Moskovskaya®. SPI is one of the world’s leading
wines and spirits organizations active in the production, sale and
distribution of more than 380 brands - many of which it owns. The
group also operates a network of 70 alcohol retail shops, develops
large-scale real estate projects and farms ca.5,600 hectares of
agricultural land. SPI Group has been a strong acquirer and
integrator of spirits and wine companies, having completed 15
acquisitions of producers, importers, distributors and retailers of
beverages. For more information visit
www.spi-group.com
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