Tyko
Travel Retail is gearing up for TFWA Asia Pacific this year with the
news that, with immediate effect, it is to handle all new business in
the region directly from the UK.
Says
Tyko
Director Global Travel Retail Martin Lovatt:
“A key focus from 2014 onwards will be the Asia Pacific/Middle East
and USA markets, where we see really very exciting potential. To
support the forseen growth in these key regions we believe it is
necessary to establish closer working relationships with both current
and new clients to help us build a stronger understanding of their
needs and expectations. Our experienced Global Travel Retail team
here in the UK has over 10 years knowledge and experience of working
within the Asia Pacific and it therefore makes sense for us to handle
business within the region directly from now on.
‘This
makes the upcoming TFWA Asia Pacific Conference and Exhibition even
more important for us this year and we’re very much looking forward
to meeting both existing customers and potential new partners in
Singapore. We are also using the event to introduce our Breo Free
Standing Display Unit to buyers in the region. This was extremely
well received at the recent Duty Free Show of the Americas and we
believe it has equal potential in the Asia Pacific.’
The
Singapore show will also see Tyko
Travel Retail
introduce a number of new collections (Stand H29), including two
completely new looks for core brand Breo.
The
Breo Grafik is a classic limited edition range that takes an already
popular timepiece down the graphic route. Six
unique designs ranging from subtle floral illustrations though to
bold geometric patterns, mean this latest instalment has a little bit
of something for everyone. The soft touch rubber and wrist hugging
strap design makes this extremely comfortable, giving the wearer an
awesome watch that has all the right style, fashion and function
angles covered. Lightweight and super comfortable to wear, the
Grafik comes in six colour combinations. Travel retail price is $40.
The
Breo Lustre is an everyday watch for those who require a classier
timepiece, featuring a
tactile, soft touch rubber strap contrasted with a brushed metallic
face with minimal markings. A subtle ‘Breo’ in the three o’clock
position sits adjacent to the co-ordinated winder with the buckle
completing the eye-catching metallic elements. The white hands make
it easy to read at a glance although you may find your gaze lingering
on its looks. The Lustre is a versatile watch that can be worn to
work and into the evening without it feeling or looking out of place.
It comes in six colour combinations and has a brushed metallic dial
and buckle. Travel retail price is $40.
Completing
the new range for Asia Pacific are Breo's travel retail exclusive Bag
Buddy, the perfect accessory for
anyone who doesn’t want to wear their watch to the beach; the
TWILIGHT with Swarovski Elements®;
and
the travel retail exclusive Breo
Energy watch with its high Ion content, super slim band and compact
LCD head.
The
perfect way to display Breo is via Tyko’s brilliantly designed
Freestanding Display Unit (FSDU), tempting consumers with products
from both the watch and sunglasses collections. Taking up a minimum
amount of floor space, the unit is visually attractive, easy to
navigate and offers self-select purchase. Encouraging high volume
sales from a small footprint, the units are quick and easy to restock
and perfect for siting anywhere within a retail location to
encourage impulse purchases.
The
initial reaction to the FSDU at IAADFS was truly outstanding, fresh
design, ease of use, compact size and the new offering breo brings to
the watch / sunglasses categories were some of the words used by
buyers to describe the new breo concept. We now look forward to
working with the partners who requested units at the show in
preparation for the launch of breo in store during 2014.
Apart
from Breo, Tyko is also showcasing its
incredibly successful Hippie
Chic
collection, now in an extended range for 2014, including the new
Harmony design. Quirky
and feminine with a bohemian vibe, Hippie Chic watches come with a
leather strap adorned with wooden beads and charms. With a vintage
face and braided cord bracelets complimenting the “stacking”
trend, Hippie Chic adds a boho feel and laid back style to any
outfit. For this year there are watches and watch/bracelet sets with
choices of white and tan faces, cream or tan leather straps and a
variety of wooden, ceramic and alloy beads and studs. Retail prices
are from $20-$30.
Hippie
Chic's performance to date in Asia has been exceptional, sales have
beaten all buyers expectations both by unit sales as well as by the
value.
The brand is new, on trend and a must have gifting item.
Finally,
Tyko’s One
Tribe
is a directional, exciting and unique watch brand which makes and
breaks the fashion rules. The watch takes inspiration from the
nomadic Aztec movement; applying bold, colourful and tribal designs
to multi-thread fabric woven straps. Paired with mother of pearl dial
materials and minimal dial markings, make this fusion design is truly
one of a kind. Three quartz analogue models are available: Multi
Silver, Mono Gold and Minimal Silver, all with an rrp of $40.
Packaging has been designed to ensure the watches are fully visible
with a prominent One Tribe logo.
We
look forward to replicating the European success of One Tribe in Asia
Pacific, the initial launch of the brand on board Qantas & within
Europe has provided a solid foundation for the future of One Tribe.
We look forward to securing new listings for the collection during
its official Asian launch in Singapore.
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