Face Matters is a collection of
skincare products all containing organic silicon to help stimulate
the production of collagen and elastin. Derived from one of the
earth’s most abundant minerals, organic silicon is claimed to be ‘a
miracle mineral’. It works on many different levels, playing an
important role in connective tissue formation, particularly within
the skin. Extensive international research confirms that organic
silicon increases epidermal thickness and skin elasticity.
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The Face Matters range is now
available to international travel retail from World of Patria
International and will be launched to the trade at The Duty Free Show
of the Americas in April (booth 1300)
Face Matters products are a pure
blend of high levels of organic silicon, rich in collagen, and super
active botanical oils specially chosen for their anti-ageing
properties. The brand already boasts a celebrity following within
the UK and is looking to expand its range of products this year.
Products in the range include:
‘Super
Spritz’
– ideal for long flights, keeping cool on the beach or by the pool
this product has the added attraction of stimulating collagen to
reduce wrinkles and significantly combat the ageing process. Spritz
at any time during the day to revitalise the complexion, even over
make-up.
‘Elixir’
is a unique and potent formula with a high density of collagen
ingredient, which is actually visible to the human eye, leaving the
skin feeling soft, smooth, nourished and with a luminous and flawless
appearance. Every ingredient has been carefully chosen with care and
attention to the needs of ageing skin.
‘Balm’
is a multi purpose luxury balm leaving the skin feeling cleansed,
incredibly soft, radiant and ready to nourish. Massage over face and
neck and rinse with warm water to emulsify. If preferred, remove
with face cloth, muslin cloth or loofah to exfoliate. For a super
restorative mask, apply a thin layer and leave overnight. Fantastic
to soothe dry, chapped skin, this is an “all in one” brilliant
balm.
Sally Curson, Founder of Face
Matters, has over 20 years’ experience in the beauty industry and
is delighted with the results these products have delivered during
the last four years’ in research and development. She says: “I
am thrilled with the positive media and consumer feedback we are
receiving, and am very much looking forward to building Face Matters
into an international brand with World of Patria.”
Adds WOPI’s Andy Butcher:
‘Skincare is a growing area within travel retail with increasing
demand for products which are based on natural and organic
ingredients. Face Matters has already gained an excellent consumer
following in the UK domestic market with some superb PR so we’re
confident that it is now the right time to introduce the brand to the
travel retail sector.’
Notes
to editors.
Face Matters has been tested on Ladies in Hampshire UK, not animals,
and without the use of petrochemicals or synthetic ingredients. Face
Matters is proud to support the charity Refuge.
World of Patria is a specialist
wine, beer and spirit distributor. It was founded in March 2006 by
Rob Nichols to target the expatriate fraternity living in Europe.
This expanded to cover large sections of the travel retail and duty
free markets shortly after its inception. The company’s objective
is to offer its customers a one-stop shop solution that provides them
with a cost-effective and diverse portfolio enabling them to become
leaders in their own market.
Trade
contact: Andy Butcher, World Of Patria International Ltd. Tel:
+44 (0) 1892 890202. Fax: +44 (0) 1892 891413. Mobile: +44 (0) 7900
676887.
For
further information, please contact:
Press enquiries: Rowena Holland,
Essential Communications. Tel: +44 (0) 208 405 8109. Mobile: +44 (0 )
7710 219784. Email: row@essentialcommunications.org
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