Tuesday 12 March 2013

Tequilera Corralejo warms up for Orlando


Tequilera Corralejo is pleased to announce it will be highlighting its latest spirits line at the approaching Duty Free Show of the Americas (Booth 828).

Quita Penas, a ready made Margarita Mix with no artificial flavours, is amongst the line up. Each 750ml bottle is 10% abv and is decorated with a bright pink and yellow floral motif. Simply serve over crushed ice for the perfect Margarita.


Also being shown is VODKA BOKER, an unusual Mexican corn vodka presented in a highly attractive deep blue bottle with a twisted effect. Initially launched to travel retail markets in India, Central America, Mexico, and Canada, vodka Boker is also available in New Zealand and Africa.



Described as being as versatile and smooth as any of its international rivals, but with the added bonus of a direct link with centuries of history and culture, Boker is a thoroughly modern Mexican vodka with its roots in the distant past. Targeted at 25-45 year olds, Boker is five-times distilled and filtered through active charcoal.

Tequilera Corralejo's special commemorative edition premium tequila; 99,000 Hours, will also be on display. 99,000 Hours is aged in single Kentucky oak barrels (no bigger than 200 litres) for 18 months and double distilled in the traditional Corralejo Charente method using copper and column stills. This premium tequila is presented in a rounded carafe style bottle and is designed for drinking neat on the rocks or in cocktails.



Tequilera Corralejo continues to build distribution in travel retail for its range of top quality Mexican tequilas produced by traditional methods using 100% pure Blue Weber Agave, including: Blanco, un-aged; Reposado, aged four months in three types of wood: French, American and White Oak; Anêjo, aged 12 months in new American oak burnt on the inside to achieve a smoky taste; Gran Corralejo, an exclusive reserve aged in oak barrels for at least two years; and Triple Destilado, distilled twice in copper pots with a column-wise distillation in-between. On 1 September, the brand will open the doors to its new warehouse, a 600 metre-long building which will be dedicated to the maturation of 99,000 Hours.


Says Tequilera Corralejo Managing Director Raffaele Berardi: “We are looking forward to a great show. The company’s key markets are in the Americas with solid distribution across all Mexican border stores and international/local airports through Aldeasa, Dufry and regional operators, as well as Caribbean duty free ports, Central America airports plus border stores in Brazil-Paraguay with Mannah Duty Free, Montevideo Uruguay and Argentina. So from a very strong base, we’re now looking to further expand and consolidate our business in the region.”

The Corralejo range of Tequilas is also now available in the new terminal 3 of Dubai International Airport through Fraternity Spirits World Asia.

Press enquiries: Row Holland, Essential Communications.
Email: row@essentialcommunications.org.


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