Bright,
strong, and funky colours are proving a major aid to impulse sales
for Travel Blue’s, range of travel accessories. This year at the
Duty Free Show of the Americas the company will be highlighting its
range of security products, luggage straps and pouches in fluorescent
colours that are , says Director of Travel Retail Jonathan Smith ‘a
real sales pull’.
Included
in the offer are TSA High Security key and combination padlocks, plus
Identi Key travel padlocks, in colours such as red, yellow,
turquoise, sky blue and spring green and security baggage straps in
distinctive coloured polypropylene. A new item is “le
Pocket” a multi-usage pouch for the mobile phone, digital camera
and other personal items. Made of high quality, water-resistant
Neoprene, the pocket comes with belt loop to simply slide onto a
belt. Colours are citrus yellow, fuschia pink or mint blue.
‘The
locks and straps are proving to be tremendously popular,’ says
Smith. ‘Not only do the bright colours attract the traveller to the
whole range of products that we offer, they are fantastic for
suitcase recognition. At very reasonable prices, they are the perfect
impulse buy item providing additional sales for retailers.’
A
family owned business, Travel Blue’s best-selling regions are
Americas, Asian and European markets and the company is experiencing
growth in all areas. Within the past two years the company has also
opened offices in Miami and Mumbai, whilst maintaining a presence in
the Middle East, Russia and Europe.
It
has been over a decade since Travel Blue entered into the China
market and in order to increase support to the key accounts; Travel
Blue China was established in 2012, headed by General Manager Andy
King.
With
an open and cooperative development strategy, Travel Blue are
enjoying a win-win business relationship with major Duty Free and
Travel Retail operators in China.
Travel
Blue is the worlds No.1 travel accessories brand in Travel Retail.
Established in 1987 with the head office in London, it specialises in
travel accessories including travel adaptors, pillows, luggage straps
and locks, laptop bags and sleeves for laptops, iPads and other
tablets. Travel Blue's range is synonymous with 'Travelling in
Comfort and Safety' for travellers all over the world, and currently
in over 100 countries in 5 continents.
Travel
Blue is sold as a concept rather than just a collection of products.
Its range of travel accessories are mostly impulse buys. Everything
from the colour of the products, the presentation and its
impulse-purchasing factor makes the company's products successful in
travel retail.
Every
item sold by Travel Blue is covered by its
“Free-lost-found”
service, with each product carrying a unique ID code which can be
registered online. Smith explains: ‘If a customer loses a product
and someone finds it, they can use that number on our database. We
contact the person who lost their property and put them in touch with
the person who found it.
‘The
free lost-and-found service was launched two years ago. It is a very
simple offer. Anyone who takes the trouble to find the product and
contact us will get a thank you gift. It is a very good marketing
tool for us and it is unique to travel accessories.’
Along
with the free lost-and-found service, the company is also pursuing
other ways of giving something back to its customers. The brand’s
corporate social responsibility initiatives are based on a need to
care for the environment and society. Its commitments include the
reduced use of plastic in products and packaging; the use of limited
packaging where possible; the recycling of materials and a thorough
management of hazardous substances.
Travel
Blue’s packaging is currently made from 80 per cent recycled fibres
and is printed with environmentally friendly ink.
‘This
is an exciting time for Travel Blue and we’re really looking
forward sharing our success with existing and new clients in Orlando
this year,’ says Smith.
Press
enquiries: Rowena Holland, Essential Communications.
Email:
row@essentialcommunications.org
March
2013
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