Vaepe
has announced the launch of its premium brand of e-cigarettes to the
global duty free/travel retail market. Designed for the more
sophisticated traveller who appreciates high quality vaping on the
move, the brand will be introduced at the Duty Free Show of the
Americas by recently appointed worldwide travel retail distributor
World of Patria International (booth 1300).
The
Scandinavian patented designed product range is sleek, slim and
sophisticated with the aim of bringing 'chic' back into the art of
vaping. The global market for e-cigarettes is growing rapidly and
Vaepe is positioning its brand at the more sophisticated and cultured
traveller. Key focus has been placed on designing a high quality,
good looking functional
product
providing a pleasurable vaping experience to the user. The product
benefits from a range of different strengths and flavours to suit all
tastes and even includes a zero nicotine refill for those customers
that have quit smoking or never started.
''We're
delighted to be bringing the Vaepe range to travel retail,' says
World of Patria International Andy Butcher. 'Using
the Vaepe product, customers have an elegant and sophisticated vaping
device which provides a pleasurable experience for use in most
locations, without the health risks associated with smoking tobacco,
and saving considerable money using the Vaepe refills. '
Vaepe
has developed a range of products specifically aimed at the global
travel market including an exclusive Vaepe 200 Vaepe´s
Lounge Travel Kit duty-free
package which is an attractive alternative to the 200 cigarette
blocks typically purchased.
'We
definitely expect this product to take off,' continues Andrew Wheeler
VAEPE´s
International Sales Manager. 'Early
customer feedback and market forecasts predict a bright future for
the Vaepe product targeted at the more demanding and sophisticated
global customer.
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World of Patria is a specialist
wine, beer and spirit distributor. It was founded in March 2006 by
Rob Nichols to target the expatriate fraternity living in Europe.
This expanded to cover large sections of the travel retail and duty
free markets shortly after its inception. The company’s objective
is to offer its customers a one-stop shop solution that provides them
with a cost-effective and diverse portfolio enabling them to become
leaders in their own market.
Trade
contact: Andy Butcher, World Of Patria International Ltd. Tel:
+44 (0) 1892 890202. Fax: +44 (0) 1892 891413. Mobile: +44 (0) 7900
676887. Email: andy@worldofpatria.com.
For
further information, please contact:
or on +44 1892 890202
Press enquiries: Rowena Holland,
Essential Communications. Tel: +44 (0) 208 405 8109. Mobile: +44 (0 )
7710 219784. Email: row@essentialcommunications.org
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