Scorpio Worldwide (booth 1031), the
award winning distributor of travel retail exclusive watches,
jewellery, plush toys, gifts and accessories will be showcasing the
Hot Diamonds jewellery and new watch range at the IAADFS Duty Free
Show of the Americas in April.
Hot Diamonds is a traditional and
fashionable jewellery line that combines sterling silver and real
diamonds, beautifully presented and accessible to all. Each piece is
Rhodium -plated for long lasting shine and protection; a key selling
point for those customers looking for a product that will have a
quality finish. Retailers can complete the in-store sales experience
with a fully branded floor unit or in-counter display case, Hot
Diamonds is perfectly suited for airports, cruise ships or border
store retail shops. Garry Stoner, Global Travel Retail Director
stated: “We have been delighted at the initial uptake and off
counter sales – for example in Europe World Duty Free Group and
Heinemann have listed the brand.”
New for 2013 is the Hot Diamonds watch
collection, featuring sleek and contemporary styles for women.
Initially available in four styles, each Hot Diamonds watch is made
from high quality stainless steel, set with a diamond at the 12 hour
point, and finished with an Italian leather strap. Each has
three-hand quartz movement and comes with an international warranty.
Cosmetics. Inspired by
Coca Cola, Fanta and Sprite, Scorpio will exhibit the Lip Smackers
lip balm products that have become an overnight success in travel
retail. Lip Smackers adds a bit of fun to the
beauty regime, tasting and smelling almost good enough to eat! Sold
in exclusive travel retail gifting tins of three or six units, Lip
Smackers represent a great value gift, merchandised in an iconic
package from the most recognizable brand in the world.
Sturmanskie
Watches. For the first time in Orlando,
Scorpio will offer the limited edition Sturmanskie watch to its
travel retail customers. The Sturmanskie brand, synonymous with
space flight, was worn by the first astronaut in space back in
1961…Yuri Gagarin. Not available to the public when first
launched, the Sturmanskie watch was standard issue for Soviet pilots
because it offered precise and reliable functions under extreme
conditions and weightlessness. Initially launched for in-flight
sales, Scorpio is bringing the brand to retail stores. Priced from
$149-$169, the Sturmanskie watch is a must have for the everyday
watch enthusiast as well as the avid collector of nostalgic
timepieces.
Says Scorpio Worldwide group sales and
marketing director Richard Kennedy: ‘We first introduced the
Sturmaskie brand to inflight at TFWE World Exhibition last year and
were staggered at the response from buyers – it truly is am amazing
brand with an incredibly history and is totally appropriate for the
travel retail market. We’re delighted to now expand distribution to
the travel retail market in general and firmly believe it will be a
highlight for 2013, alongside our incredibly successful Aviator
collection.’
Aviator Watches.
With extensive airline listings globally, Scorpio’s
iconic Aviator range is exclusively designed and manufactured for
travel retail, with the philosophy of building reliable watches that
meet the rigorous standards of time instruments, whilst be offered at
an affordable price point ($95 - $195). Every Aviator watch combines
the professional skills and experience of watchmakers, with the
sincere passion for aviation and the art of timepieces.
Proudly featured with over 30 global
retailers in more than 95 locations throughout the Middle East,
Europe, Asia and the America’s, the Aviator brand would greatly
compliment and grow any perspective retailers current timepiece
assortment .
Fully branded Aviator retail displays
are available to as well as in-counter merchandise units, when floor
space isn’t offered. The latest new collections for men and women
will be displayed in Orlando.
Pierre Cardin.
Exclusive to travel retail, Orlando sees the launch of the latest
collections for this elegant, fashionable and versatile range of
jewellery and gift sets, including bracelets, necklaces, earrings and
watches. Designed for impulse purchase with great affordability, both
inflight and travel retail assortments are available, the latter
offered with floor fixtures and countertop display units. All pieces
are hypoallergenic and nickel release compliant and come in
sophisticated, modern packaging which is perfect for airlines and
ground stores.
Plush Toys – “Just” Brand.
Scorpio’s successful in-house brand of Just plush toys,
presents a wide range of options for children of all ages. Exclusive
to travel retail, the Just range is a timeless gift that offers the
perfect opportunity for impulse purchases and incremental sales. The
‘Scented Bear’ Collection has infused aromatic beads with four
unique smells: Chocolate, Strawberry, Cotton Candy and Mint. Stoner
comments: “The Just brand’s key selling point is that it is
exclusive to travel retail; offers unique designs using the highest
quality materials; and focuses both value and key retail price
points. In Orlando we will be introducing a number of new models,
all available to retailers through our seamless supply chain.’
Booth contacts are Group Sales &
Marketing Director Richard Kennedy, Global Director of Travel Retail
Garry Stoner and Head of Sales & Marketing – America’s, Mark
Mariani.
Press enquiries:
Rowena Holland, Essential Communications.
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