First
time exhibitor Paramount Farms will be bringing its Wonderful
Pistachios™
brand to the Duty Free Show of the Americas in April later this year
(Booth 1316, Palms Ballroom).
Wonderful
Pistachios™, the top selling snack nut in the U.S. market, features
California
grown, dry roasted pistachios. The brand is known for its iconic "Get
Crackin'"
ad campaign. This year it featured rapper and Youtube sensation PSY
in a popular Super
Bowl
spot, which first aired during the big game on February
3.
Wonderful
Pistachios™ travel retail exclusive packs were first introduced to
the trade at TFWA World Exhibition last October and are now being
launched to the Americas region. Wonderful
Pistachios™ has a bold contemporary look that appeals to a
sophisticated, health-conscious consumer.
The
travel retail selection includes two pack sizes: a 300g pack of
best-selling Wonderful Roasted & Salted pistachios and a 275g
pack of award-winning Wonderful Salt & Pepper pistachios, both
carrying recommended retail prices of US$11.00. Both are offered in
resealable premium-look stand up pouches and carry a global travel
retail exclusive logo. In addition, there is a travel retail version
of the existing 510g gift bag which includes a hang-tag with
multi-lingual nutrition and ingredients details.
Says
Paramount Farms Sales Director for Global Travel Retail, James
Kfouri: ‘As the Wonderful Pistachios™ brand is so well known in
the Americas
already, we are hoping that it will be a good basis for travel retail
distribution in the region. We know flavors drive incremental sales
by attracting new consumers, and that there is strong, growing
consumer interest in the snack nut category. Combine that with the
power of the Wonderful Pistachios brand and you have a healthy win
for consumers and our retailer partners.’
Currently
the No. 1 snack nut brand in the US and sold in more than 30
countries around the globe, the Wonderful
Pistachios™ brand has an ambitious target for travel retail. ‘We
were delighted with the response from retailers at TFWA World
Exhibition last year and are confident that exhibiting at the Orlando
show will further show our commitment to building distribution within
the market-place.’
The
company has also set up a dedicated travel retail website for the
brand at: www.wonderfulpistachios.com/travelretail
Press
contacts: Rowena Holland, Essential Communications.
Note
to editors: Paramount Farms
About
Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in the San Joaquin Valley, the agricultural heartland of California. Grown, processed and packaged by Paramount Farms, Wonderful Pistachios are available at retail outlets and grocery stores nationwide and are available in a variety of sizes. For more information about Wonderful Pistachios or the “Get Crackin’” campaign, visit www.getcrackin.com, www.facebook.com/wonderfulpistachios and www.twitter.com/getcrackin.
Wonderful
Brand history:
- Wonderful Pistachios brand is currently the No. 1 snack nut brand in the U.S., and is sold in more than 30 countries around the globe. The Wonderful Pistachios brand features sleek, upscale packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California.
- About Paramount Farms
Part of Roll Global LLC and headquartered in Los Angeles, California, Paramount Farms is one of a group of privately owned, affiliated companies that comprise the largest farming operation of tree crops in the world. In addition to pistachios and almonds, Paramount Farms is also the largest producer and exclusive grower of the California Wonderful variety of pomegranates. Its sister company, Paramount Citrus, is the largest orange and lemon packing facility in North America, the majority of which come from its own orchards, and the largest grower of Clementine mandarin oranges in the United States.
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