TFWA is pleased to
announce that the keynote speaker at the TFWA Asia Pacific Conference
in the Marina Bay Sands Expo & Convention Center on 13th
May 2013 will be Dr Mahathir bin Mohamad,
Former Prime Minister of Malaysia.
The
conference, which will launch the annual exhibition event for the
duty free and travel retail industry in the Asia Pacific region, will
be on the theme of ‘Striving for Perfection’ and will explore
how new approaches in key areas of retail are enabling operators and
brands to engage the travelling consumer more effectively.
Dr
Mahathir bin Mohamad, Malaysia’s
longest-serving leader and one of Asia’s most respected statesmen,
will discuss the challenges he overcame while helping to position
Malaysia as a leading economy in South-East Asia. He will assess the
geopolitical challenges ahead for Asian economies in a multi-polar
world.
His
presentation will follow a State of the Industry address by Erik
Juul-Mortensen, President TFWA, who
will explore how the Asia Pacific market has evolved into the
industry leader and analyse how changes to customer behaviour will
shape its future.
Gilbert
Ghostine, President Asia Pacific,
Diageo will provide a perspective from the world’s leading premium
drinks company and owner of some of duty free and travel retail’s
biggest brands. He will summarise the keys to successful
brand-building in an increasingly sophisticated and competitive
marketplace, and analyse the role of duty free and travel retail in
marketing premium brands to today’s consumer.
The
final speaker in the morning plenary will be
Dr Fan Gang, Director, China National
Economic Research Institute and Chairman, China Reform Foundation. As
one of China’s leading economists, Dr Fan Gang is well placed to
assess how the recent leadership changes in China will influence the
country’s future direction. As part of his analysis he will look at
future demand for luxury goods among Chinese shoppers, and at the
influence of exchange rates on consumer trends.
Delegates
will be able to choose one of two workshops
which follow the plenary session, each moderated by an industry
professional and led by a panel of experts:
- WORKSHOP A - PERFECT JOURNEY on how store design, terminal layout, retail branding and better communication can ensure retail is an essential component of the traveller’s journey;
- WORKSHOP B - PERFECT PITCH on how an integrated approach to product assortment, layout, display and merchandising between different stakeholders can enhance the retail proposition for the customer;
A
TFWA Industry Association Working Lunch
will offer invited delegates the
opportunity to discuss regulatory and other issues facing the
industry in Asia Pacific and beyond.
All
other conference delegates will be invited to a
Business Networking Lunch at the
conference venue.
The
afternoon will kick off with a choice of two topical
workshops:
- WORKSHOP C - e-PERFECT on the rich marketing opportunities that the latest digital and social media represent to premium brands and the retailers who sell them;
- WORKSHOP D - PERFECTION PERSONIFIED will add the essential element of the ‘human touch’ to the retail mix and explore how fresh approaches to staff training and human resources programmes are ensuring that the industry’s ambassadors on the shop floor or inflight have the tools not just to serve each customer effectively, but to ensure that customer comes back and spends again.
The
closing plenary following the afternoon
workshops will draw out the conclusions of the day and will broach
the forward-looking topic of ‘New Consumers, New Challenges’
focusing on two fascinating recent studies
into the travelling consumer. More details to follow.
The three-day TFWA Asia
Pacific Exhibition will open at 09.30 on Tuesday 14th May.
Pre-registration for
the TFWA Asia Pacific Conference & Exhibition is now open at
www.tfwa.com.
Ends
For further
information please contact
TFWA Press Office –
Kate Teagle
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