Nestlé continues to wave the flag for Perfect Store™ and brings new lines for Americas

At this year’s Duty Free Show of the Americas, Nestlé International Travel Retail (NITR) will continue to introduce and update retailers from all channels on the principals of Perfect Store™ and how it delivers results. This shopper insight driven initiative provides retailers with the building blocks to increase footfall, conversion and basket size by targeting the Confectionery and non Confectionery shopper at different touch points along their travelling journey. This is achieved through a simple and effective 3 step process of INSIGHT-ACTION-EVALUATION. Following highly successful category projects carried out across all the main regions of Global Travel Retail , NITR is expanding the number of activations within the Americas as more partners look for credible retail solutions, to increase footfall, conversion and basket size.

‘Retailers globally are acknowledging the commercial benefits of applying the principles of Perfect Store™ as they look to overcome the barriers of increasing footfall, conversion and basket size,’ says NITR Customer Marketing Manager Alan Brennan. ‘These principles are now being actively developed by a number of customers in the Americas and we are confident of introducing the concept to a wider audience in Orlando this year.’

Since its initial introduction, the Perfect Store™ concept has been enhanced with new shopper insights that have, in turn, enabled the development of new activations both digital and analogue to engage the traveller more effectively during their shopper journey. These details can be seen on the NITR booth via its compelling virtual reality interactive screen (????)

These shopper insights have also played an important role in the development of the 2013 new product collection, designed to further entice, engage and convert an ever-increasingly demanding shopper.

For 2013 the emphasis is on developing the fast growing Snacking and Sharing sub category with more snacking bags, multi-packs and mixed variety offers to meet the needs of all travellers, whatever their age or taste preference. At the same time, NITR’s commitment to its new NESTLE SWISS Premium collection continues with improved design to reinforce product appetite appeal.

NESTLE SWISS. Unique in that it is a brand exclusive to travel retail – and one of the most successful within the confectionery sector – NESTLE SWISS is best known for its bars of solid, chunky, delicious chocolate. To leverage on the snacking opportunity, this year sees the introduction of a wider range of 100g bars, now in four flavours: Milk Chocolate, Milk Chocolate with Hazelnuts, Milk Chocolate with Fruit & Nuts, and Dark Chocolate. Ideal for cash till point and secondary placement sales, the bars are perfect for travellers looking for a self-treat, value item.

SMARTIES. For 2013, NITR is refreshing and revitalising the existing SMARTIES offer. its Dispensers range sees the introduction of Disney favourites Mickey and Minnie, alongside the existing Cars and Winnie The Pooh items. A new dispensing system delivers portion control while a transparent slide mechanism enhances play value.

To meet the growing Snacking & Sharing demand, NITR is introducing a new 180g SMARTIES Snacking Bag, containing 10 x 18g portion controlled sachets. For added uniqueness and play appeal, each bag incorporates a randomly coloured moving propeller on the front, within the plane design. Each sachet also includes a special edition Orange flavoured SMARTIES.

KIT KAT. The well known global brand, the world’s favourite break, is ideal for informal gifting – as well as snacking and sharing – and NITR addresses both segments with its new range for 2013. With the former in mind, NITR is introducing anew travel retail exclusive 961g Briefcase, containing an assortment of KITKAT 4 Finger, Mini and Chunky bars in milk, dark, white and hazelnut flavours. Bringing together the best of the brand, it’s the perfect gift for KIT KAT lovers and ideal for discovering new formats and flavours and sharing.

Originally introduced for the UK travel retail market, the KIT KAT Phone Box Tin now goes global. The iconic 414g tin reminds buyers of KIT KAT’s UK heritage with images of a British Guardsman carrying the Union flag. It is an ideal gift, containing a slot to be reusable as a money box.

For the snacking & sharing segment, KIT KAT offers a number of tasty options. KIT KAT Chunky Mega & Mix Packs have been revamped to include Britain’s popularly voted Peanut Butter flavour, alongside White and Milk, while a new Mini Mix 250g pillow bag includes Milk, White and Hazelnut versions of KIT KAT Minis. To complement the selection, a new 400g Bucket of Bites is added.

SNACKING AND SHARING. The most dynamic segment within the confectionery category with double digit growth over the past year, NITR is addressing the travelling shopper’s increasing demand for tasty, value, and varied taste offers in different formats and sizes.

Along with the SMARTIES and KIT KAT options mentioned above, 2013 sees the introduction of three new presentations: LION BUCKET OF BITES 400g; NESTLE SHARING MIX PILLOW BAG 390G, a mix of favourite brands: KIT KAT, SMARTIES, ROLO, AERO and LION; and NESTLE ADVENTURE MIX 474G, a fun product with a jungle design, including an assortment of SMARTIES, MILKBAR, ANIMAL BAR and LION.

Press enquiries and images: Rowena Holland, Essential Communications. 

Email: row@essentialcommunications.org