INVU EXPANDS INFLIGHT BUSINESS INTO AFRICA WITH TOURVEST

Swiss Eyewear Group has expanded its inflight business into Africa with listings onboard both South African Airways and Kenya Airways for INVU ultra polarized sunglasses. Both are through Tourvest Inflight Retail Services for INVU’s B1612a model, a classic rimless aviator style in matt gunmetal with green gradient lenses. Listed onboard since April 2016, sales on both airlines are said to be “significantly above expectations” at double the original forecasts.

Comments Rebecca Harwood Lincoln, Swiss Eyewear Group director travel retail international markets:  “We’re delighted to have expanded our inflight business through Tourvest this year; they’re a fantastic partner to work with and we look forward to working together for the long term.”

Adds Tourvest’s Carole Clarke “We’re always looking for product lines which offer great quality, are on trend, and represent fantastic value for our customers. Sunglasses are one of the most buoyant categories in travel retail currently and brands such as INVU bridge the gap between high-cost designer frames and budget brands that do not always offer the sun protection which customers expect.

“We’re very happy to be working with Swiss Eyewear Group; the company is proving to be very flexible to our requirements and efficient to deal with.”

All INVU sunglasses are engineered in Switzerland, equipped with the ultra polarized lens technology from Swiss Eyewear Group and retail on the high street at a consumer friendly price from 50 Euros.