Aurora World creates merchandising unit for travel retail

Specialist plush toy company, Aurora World has created a merchandise unit specifically for travel retail that combines maximum display ability on minimum floor space.  Designed to capitalize on the impulse nature of plush, the unit is ideal for spot placing throughout the retail environment – not just the children’s/toy area.

Aurora Travel Retail Sales Manager Garry Stoner says “The availability of plush is a sure-fire means of increasing average spend per head and conversion levels, but it is generally not a pre-planned purchase. This attractive, three-sided merchandise unit enables up to 160 pieces from the Aurora range to be displayed on just 0.650sqm of floor space. Branded Aurora, when full of bright and colourful plush, the unit is a beacon for passengers of all ages.”

Stoner suggests that the merchandising unit could be used throughout the store along with satellite retail areas. “Encouraging incremental sales is what it’s all about and this unit is the perfect way to do that. We have selected our top 20 “best selling items” retailing for key pick up price points between $10 and $20. The merchandising unit is available from June 2016; already operators Dufry, Aerrianta International and Setur have listed for selected locations.”