Designed to appeal to all ages, collections feature both animals associated with winter climates and fun characters guaranteed to attract travelling consumers.
Penguins are a main focus with two-tone grey whimsical Pom Pom Penguins from 6in to 16in with different characters including options with bright pink, blue, brown and purple ‘fur coats’ or winter hats, and realistic Frosty Penguin from 11in to 29in. Retailing from £10 to £40, these super-soft plush collections make a lovely gift for all ages.
Aurora’s recently added range of Gnomes is given a winter look with colourful, sparkling hats in various colours; while the ever popular YooHoo brand includes Pammee with holly and ivy head decorations and party dresses.
For point of sale, Aurora’s counter display of YooHoo winter friends is perfect to encourage last minute impulse purchases, adding to the average basket size.
Aurora’s Travel Retail Sales Manager, Garry Stoner comments: “Seasonal plush is a must for travel retail, perfect for gifting and impulse purchase. Aurora's offer is perfect for the category as retailers seek to maximise the additional sales potential at seasonal and celebratory times of the year.”
Stoner emphasises that now is the time to be planning the winter plush offer. “The buying season for plush is similar to fashion, with deliveries from the end of September,” he says. “It’s important to get stocks in place in good time; Christmas is the number one gift-giving season for plush, but the selling opportunities for winter plush extend from November through to the end of February offering operators significant opportunities for incremental sales.”
Stoner states that themed plush in particular is a sure-fire means of increasing average spend per head and conversion levels; “Introducing themed promotion areas for seasonal events can both act as a draw into the retail space and boost impulse sales.”
About Aurora
Korean-owned, Aurora is a global company recognised for quality, soft, huggable toy designs. With over 30 years of experience in research and development, manufacturing and customer service, Aurora strives to deliver new and wide-ranging handcrafted gifts to give many years of pleasure and enjoyment… delivering its message of 'Gifts of Smiles.'
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