elit® Vodka from the House of Stoli®, the world’s first ultra-luxury vodka launched the second in a series of three limited editions in partnership with the USHUAÏA Ibiza Beach Hotel just ahead of party season in Ibiza, the unofficial party capital of the world. An exclusive travel retail distribution agreement with Dufry-owned World Duty Free included a busy schedule of brand activations throughout the summer.
Dedicated elit® Vodka / USHUAÏA branded areas – destination bars and tastings units hosted by brand ambassadors – in Heathrow T2, Heathrow T5, Stansted, and Gatwick South enabled passengers to experience and engage with the ultra-luxury vodka from May 25 to June 28. Passengers were invited to try elit® Vodka neat or in a special cocktail called ‘The Refresher.’ The UK promotion moved to Manchester airport on June 29 and will run until July 30. The same promotion began at Ibiza airport on May 1 and is running through September 30, featuring 70cl and 175cl bottles of elit® Ushuaia.
Meanwhile, in Scotland, a permanent brand ambassador at Edinburgh Airport continues to interact with passengers introducing them to the Stoli® and elit® offers, while at Glasgow Airport passengers enjoyed Stoli® Lemonade cocktails from May 25-June 28 to bring their attention to the various SKUs on offer including the elit® USHUAÏA 2016 Limited Edition.
“We believe brand activation is key in order to reward our current consumers and convince new ones to try both Stoli® and elit® by The House of Stoli®,” commented Stoli Group Global Duty Free & Travel Retail Director Jean-Philippe Aucher. “In May and the first five days of June alone, we sold more bottles of elit® USHUAIA at Ibiza airport than in the whole of 2015, including a pleasing number of 175cl sizes. With most of the busy summer period still ahead, this is really encouraging for us.”
Meanwhile, in the first two weeks of the promotion at the London trio of airports, elit® Vodka sales have seen an increase of almost 80% year-to-date as compared to 2015.
Adds Aucher: “The elit® USHUAÏA 2016 Limited Edition is not exclusive to travel retail but the channel is playing a vital role in the brand’s marketing strategy. World Duty Free have – as always – proven to be the perfect partners in assisting us to ensure that passengers travelling through all key UK and Ibiza airports cannot miss the opportunity to experience and engage with the ultra-luxury vodka, elit®.”
The USHUAÏA edition comes in a frosted version of the elit® bottle, which is modeled after the vodka’s unique freeze-filtration process and unrivalled precision. The USHUAÏA logo – the hummingbird – is printed in matte black ink positioned to interact with the elit® branding and wrapping round the USHUAÏA Ibiza Beach Hotel text.
The USHUAÏA edition is on sale at UK airports for £43.99 (70cl) and In Ibiza for Euros 40.90 (70cl) and Euros 99.95 (1.75l).
About Stoli Group
Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group's global spirit portfolio - the iconic Stolichnaya® Premium vodka range, elit® Vodka and Moskovskaya® . With operational business units across 3 continents and distribution in 167 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards - Alpha Spirit. Stoli’s exceptional purity is achieved by controlling the process from grain to bottle, using only the highest quality ingredients and processes in the Group’s own, ultra-modern raw alcohol distillery in Tambov. The spirit then travels to Latvijas Balzams where it is blended with artesian water, quadruple filtered and bottled to become Stolichnaya® - as it has since 1938.
For more information visit www.stoli-group.com and www.stoli.com. Find us on Facebook at facebook.com/stoli and on Twitter @Stoli
About Ushuaïa Ibiza Beach Hotel:
Ushuaïa Ibiza Beach Hotel is a luxurious 417-room hotel comprised of two buildings: The Ushuaïa Club, featuring an amazing poolside stage, and The Ushuaïa Tower, offering breathtaking views of the
Mediterranean. Ushuaïa is dedicated to providing the best outdoor entertainment venue coupled with a modern, cutting-edge hotel experience. Designed for the discerning traveller seeking the fun and entertainment associated with Ibiza, Ushuaïa continuously raises the bar –from Swim-Up room options, daytime parties hosted by celebrated DJs, to “chromotherapy,” the ability to set the mood to their rooms with LED lights, ensuring that the party never stops. Its collection of dining options is unrivalled, from Ibiza’s first premier steakhouse Montauk and Minami serving sushi and other Japanese delicacies, to The Oyster and Caviar Bar beside the pool and the relaxed Ushuaïa Beach Club providing the perfect fuel for Ibiza party-goers.
Visit www.ushuaiabeachhotel.com
About Palladium Hotel Group:
Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels and Ayre Hoteles‒with sub brand Only YOU Hotel & Lounge‒, as well as licensed brand Hard Rock Hotels.
The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM).
Visit www.palladiumhotelgroup.com
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