Heinemann successfully tests new product category

INVU Easyfit are smartly designed sunglasses that fit over prescription glasses. A recent test at Heinemann Duty Free at the Oslo Gardemoen airport resulted in such outstanding sales figures, that the category was immediately added in the stores in Stavanger and Trondheim. The success behind this category is very simple; people often forget to take their prescription sunglasses along when they travel. When they see a stylish solution, comfortably priced in the impulse price segment from 51 Euro at the airport, the purchase becomes a no-brainer.  “The exceptional retail success of this new category within the sunglass segment demonstrates that INVU Easyfit is a perfect additional for travel retail stores around the globe” says Jan Richter, Purchasing Director Fashion & Accessories of Heinemann.