located within Ibiza’s top-rated open-air dance club and beach hotel
Luxembourg (6 July 2016) – elit® Vodka, announced today the opening of Ibiza’s most exclusive private club, THE elit® Backstage, in partnership with the Palladium Hotel Group and Ushuaïa Ibiza Beach Hotel. The first of its kind, THE elit® Backstage is a private club nestled inside the Ushuaïa Club and will be host to world-famous DJ’s, celebrities and select guests.
The backstage area will be opened for around 80 hand-selected Ushuaïa VIPs each evening, and features a stunning designed interior, elit® DJ booth and bar for which guests can enjoy signature elit Vodka cocktails and bottle service.
A focal point within THE elit® Backstage are the elit Vodka lockers. These set of lockers will be reserved and customized for six of the evening’s most notable guests. Hand-selected by Ushuaïa’s CEO & Artistic Director Yann Pissenem, these lockers will have a personalized name plate on them and include the highly sought after elit® Ushuaïa Limited Edition bottle for them to enjoy throughout the night.
“The elit® Ushuaïa Limited Edition bottle we launched this April was met with worldwide success, and we are thrilled to add another ultra-luxury element to Ushuaïa,” said Piet-Hein Schnellen, elit® Global Marketing Manager. “The DJ’s will be working hard to entertain Ibiza’s world class party scene this summer. We’re thrilled to be able to provide them with a premium reprieve where they can relax and enjoy elit® Vodka.”
“We are continually looking to raise the bar on the ultimate luxury experience, particularly for our internationally famous DJ lineup,” said Danny Gómez Korf, Brand Ambassador and PR & Sponsorship Manager at Palladium Hotel Group. “Ushuaïa and elit® Vodka have a distinct sense of style, and we want our most important guests to experience that in THE elit Backstage. Everything from the décor to the drinks is unique; you won’t find this type of experience anywhere else in Ibiza or the world.”
About Stoli Group
Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group's global spirit portfolio - the iconic Stolichnaya® Premium vodka range, elit® Vodka and Moskovskaya®. With operational business units across 3 continents and distribution in more than 170 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards - Alpha Spirit. Stoli’s exceptional purity is achieved by controlling the process from grain to bottle, using only the highest quality ingredients and processes in the Group’s own, ultra-modern raw alcohol distillery in Tambov. The spirit then travels to Latvijas Balzams where it is blended with artesian water, quadruple filtered and bottled to become Stolichnaya® - as it has since 1938.
For more information follow us on Facebook at facebook.com/elitbystoli and on Twitter and Instagram at @elitbyStoli.
About Ushuaïa Ibiza Beach Hotel:
Ushuaïa Ibiza Beach Hotel is a luxurious 417-room hotel comprised of two buildings: The Ushuaïa Club, featuring an amazing poolside stage, and The Ushuaïa Tower, offering breathtaking views of the Mediterranean. Ushuaïa is dedicated to providing the best outdoor entertainment venue coupled with a modern, cutting-edge hotel experience. Designed for the discerning traveller seeking the fun and entertainment associated with Ibiza, Ushuaïa continuously raises the bar –from Swim-Up room options, daytime parties hosted by celebrated DJs, to “chromotherapy,” the ability to set the mood to their rooms with LED lights, ensuring that the party never stops. Its collection of dining options is unrivalled, from Ibiza’s first premier steakhouse Montauk and Minami serving sushi and other Japanese delicacies, to The Oyster and Caviar Bar beside the pool and the relaxed Ushuaïa Beach Club providing the perfect fuel for Ibiza party-goers.
Visit www.ushuaiabeachhotel.com
About Palladium Hotel Group:
Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels and Ayre Hoteles‒with sub brand Only YOU Hotel & Lounge‒,as well as licensed brand Hard Rock Hotels. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM).
Visit www.palladiumhotelgroup.com
Drink with care. elit® Vodka. 40% Alc/Vol. Distilled from grain. © 2016. All rights reserved.® - registered trademarks, depending on the country, of ZHS IP Americas Sàrl, ZHS IP Europe Sàrl, ZHS IP Worldwide Sàrl, Spirits International B.V., or Spirits Product International Intellectual Property B.V.
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