NESTLÉ shows commitment to Asia Pacific with major investment in Singapore show

 Nestlé International Travel Retail is underlining its commitment to the Asia Pacific region with a major investment at the TFWA Asia Pacific Conference and Exhibition in Singapore this year. The company has a much enlarged 94sqm stand and is a Platinum sponsor of the opening Conference. Nestlé's increased focus on the Asia Pacific region is paying dividends, with strong double digit confectionery sales value and volume growth registered for Qtr 1 2014 vs. 2013. The primary driver of growth is Kit Kat, both within the gifting and Snacking and Sharing sub categories. Plans are in place to accelerate this sales growth further during the course of quarter 2 and 3 with a number of shopper activations planned in key airports within the region.

Buyers are promised plenty to excite this year, including major new initiatives for the company’s global leading KIT KAT brand.

Additionally, NITR is using the show to continue the global roll out of its new NESCAFÉ Sharing Bags, introduced to strengthen its presence in the beverages category. Answering new shopper dynamics from both mature and emerging markets, the introduction has been driven by shopper insights revealing demand for a broader food and beverage offer and capitalises on the 75 years of pioneering innovation which has helped NESCAFÉ become the number one global coffee brand.

‘It makes sense that, alongside our key global confectionery brands such as KIT KAT and NESTLÉ SWISS, we look at developing the offer for NESCAFÉ,’ says NITR Marketing Manager Frédérique Rosier. ‘Not only it is the world’s best known and most powerful coffee brand, the various options available within the NESCAFÉ portfolio make it perfect for driving sales within Travel Retail.’

The new packs have been developed to meet consumer’s changing coffee tastes. ‘Smoother blends and mixes now offer the discerning consumer a huge choice for individual palates: hot, cold or frozen, milky cappuccinos, lattes, macchiatos and frappuccinos – all are more widely available and more popular than ever, both through coffee shops and for making at home,’ continues Rosier. ‘Within this positive environment, sales of NESCAFÉ mixes sales have doubled since 2005.’

The options are:

NESCAFÉ ORIGINAL 3in1 Sharing Bag 357g (21 individual sachets). Nescafé Original 3 in 1 makes it amazingly easy to make the perfect white coffee with sugar! Each single-serve sachet has the right balance of coffee, whitener and sugar for a creamy and sweet tasting coffee every time.

NESCAFÉ CAPPUCCINO Sharing Bag 294g (21 individual sachets). Instantly frothy and fabulous, this signature speciality indulgent treat offers coffee shop creaminess on the go.

NESCAFÉ VARIETY Sharing Bag 327g. A brilliant selection of instant Nescafé Latte, Vanilla and Mocha. This bag contains 18 individual sachets (six of each variety). Just add hot water for an instant and delicious treat!

Presented in convenient, modern illustrated packs, all ‘extra-cremoso’ recipes offer superb taste and mixability. ‘This range is a super value driver for retailers, offering their customers, delivering a unique coffee experience in a truly travel retail exclusive format,’ adds Rosier.

‘The fastest growing sector within our category is snacking and sharing and, alongside confectionery we see a real gap in the market for beverages,’ continues Rosier. ‘As always, NITR is seeing to engage with the senses and emotions of travelers in a new and innovative way. For families and friends who are self-catering on holiday, or as a treat to take back home, this new NESCAFÉ offer is perfect.’

Adds NITR Global Head of Sales Alan Brennan. ‘First global dispatch of orders will take place in May of this year and supporting the launch will be secondary placement of POS material to maximise the visibility of this new range in store and aligned with Perfect Store™ category principles to actively engage the shopper with new and different product propositions at different touch points in their shopping journey.

Alongside the new Nescafé range, NITR will be featuring the latest additions to its confectionery portfolio in Orlando highlighting:

KIT KAT. NITR’s Singapore stand will have plenty to tell buyers regarding KIT KAT, the world’s favourite break - more details to be revealed at the show! The new range for 2014 includes a 748g Mix Sharing Bag which includes 36 two finger bars of different flavours: Milk, Dark and new Orange and Cookies & Cream. Exclusive to Travel Retail, this unique and different offer allows friends and family to try new flavours and also find their favourite. Additionally, NITR has introduced a new packaging shape for the KIT KAT Mini 517g Sharing Bag that is exclusive to Travel Retail and offers greater shelf visibility.

NESTLÉ SWISS. This 100% Travel Retail exclusive brand is recognised around the world for its Swiss authenticity and quality. Pure indulgence, NESTLÉ SWISS will continue to drive sales value for the confectionery category. For 2014 there are two new versions of the highly successful 300g Tablets: NESTLÉ SWISS Milk Almonds Nougatine and NESTLÉ SWISS Dark Hazelnuts.

NITR's other regional brands will be on display including SMARTIES, which continues to offer massive global appeal within the Travel Retail sector. For 2014, NITR is revitalising its highly successful Toppers range with exciting new toys based on the latest DISNEY PIXAR film characters, upgraded for extra play value.

QUALITY STREET has been a long-time favourite for sharing among family and friends. It also makes a perfect ‘Quality Moments’ gift, especially when the offer is exclusive to travel retail. The new 438g Carton has a new look with an improved gifting format and presentation. As always, it contains an assortment of 12 delicious chocolates and toffees in different shapes, all individually wrapped in various bright and festive colours.

Notes to editors: NESCAFÉ currently accounts for 20% of the 30,000 cups of coffee consumed globally every second. On social media : NESCAFÉ is the fastest growing beverage brand among all of its competitors on social media, currently reaching over 60 million consumers and generating on average over 1 million likes, shares and comments monthly.