From May 1, 2014, Stolichnaya® Premium will be the exclusive vodka poured onboard by Thomas Cook Airlines Scandinavia for all its Nordic routes. In addition, Stolichnaya® Premium Vodka, Stolichnaya® Gold and Stoli® Hot Premium flavoured vodka will be offered to passengers within the inflight shop assortment.
Says Fredrik Borin, Managing Director of Fives Eyes, SPI Group’s Distributor for the Nordics region: ‘We are delighted that Thomas Cook has picked Stolichnaya Premium as its on-board vodka. Stoli already has high customer awareness in the region but this opportunity will allow consumers to try the vodka in an environment linked to other positive experiences that they enjoy during the trip, which of course makes the connection stronger.’
Five Eyes has represented Stoli for SPI Group within the Nordics region since 2011 and has seen incredible growth for the brand during this time increasing sales by a massive 600% . Says Borin: ‘We have worked very closely with SPI Group during this time, running staff training programs and regular promotions to travellers through key customers such as Viking Line, Tallink Silja Line, Scandilines, Finnair plus numerous other ferry operators and airport stores. SPI has kept the offer fresh and innovative through expansion of the assortment which has most definitely been a great benefit to us.’
Adds SPI’s Jean-Philippe Aucher, Global Duty Free & Travel Retail Director: ‘Five Eyes has done a fantastic job in building sales and distribution for Stoli brands in the Nordics; their hard work and field presence has been most definitely instrumental in our success. This new listing with Thomas Cook will further help to promote sales both through duty free and, hopefully, domestically. Knowing that Stolichnaya is very well perceived by Scandinavian customers on the domestic market, we naturally see them as potentially being our best buyers for travel retail.’
About SPI Group
Founded in 1997 by Yuri Shefler, SPI Group (headquartered in Luxembourg) is the owner of global vodka brands such as the iconic Stolichnaya® Premium vodka range, elit™ by Stolichnaya® and Moskovskaya®. SPI is one of the world’s leading wines and spirits organizations active in the production, sale and distribution of more than 380 brands - many of which it owns. The group also operates a network of 70 alcohol retail shops, develops large-scale real estate projects and farms ca.5,600 hectares of agricultural land. SPI Group has been a strong acquirer and integrator of spirits and wine companies, having completed 15 acquisitions of producers, importers, distributors and retailers of beverages. For more information visit www.spi-group.com
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