Wednesday, 7 May 2014

CORRALEJO MARGARITA CHALLENGE 2014, 3rd EDITION LAUNCHES AT TFWA ASIA PACIFIC CONFERENCE & EXHIBITION

New Delhi. This year sees Corralejo Tequila (Mexico) organising the 3rd edition of the Corralejo Mixology Competition - The Corralejo Margarita Challenge, running from March - May 2014 in association with celebrity sommelier Magandeep Singh and India representative, Two Friends. The theme this year is “Celebrating the Spirit of Margarita”, giving bartenders from across India the chance to spar for the prestigious title: Corralejo Tequila “Teqnician”. Delhi Duty Free Services (DDFS) is the duty free partner with a focus on social media promotion being done from 6th May 2014 till 16th May 2014.

The prelims for Corralejo Margarita Challenge 2014 were held during March across India – North, East, South and West with bartenders and mixologists from various hotels and restaurants participating. The finalists chosen from each city will compete in the grand finale which will be held in New Delhi on the 20th of May 2014 being judged by, among others, His Excellency Jaime Nualart, The Ambassador of Mexico to India and Raffaele Berardi, CEO, Fraternity Spirits/ Tequilera Corralejo, Mexico.

The Third Corralejo Tequila TEQNICIAN will not only win a trip to visit the Corralejo distillery in Mexico but will also have his prize-winning recipe featured in the Corralejo Margarita Collection. The ‘Corralejo Margarita Collection – 3rd edition is compiled by Magandeep Singh to mark the spirit of the competition. The book will be launched for duty free at the TFWA Asia Pacific Conference & Exhibition 2014 on stand B-02: Fraternity Spirits/Tequilera Corralejo.

Mr. Duncan Lawley, CEO, Delhi Duty Free said “We are happy to be associated with Corralejo which is one of the most popular tequilas with our customers. The mixology challenge organized by the brand every year is a great gesture to develop and maintain consumer interest. It also offers an opportunity for mixologists and bartenders to demonstrate the product’s quality and versatility. Some of the cocktails created through the Challenge over the years have been quite outstanding.”

Mr. Sanil Manocha, of Tequila Corralejo adds: “This is a fantastic opportunity for connoisseurs of fine spirits to enjoy unique concoctions made from Corralejo100% Agave Tequila; and for the Winner to be able to visit and experience the land of tequila – Mexico!”

Event Schedule (March -May 2014)

Corralejo Margarita Challenge 2014 Preliminary Rounds:

24th March 2014, Monday - The Claridges, New Delhi
25
th March 2014, Tuesday - The Park, Kolkata
26
th March 2014, Wednesday– The Leela Palace, Chennai 27th March 2014, Thursday - Novotel, Juhu Beach, Mumbai

Corralejo Margarita Challenge 2014 Final Competition: 20th May 2014: The Claridges, New Delhi

Corralejo Margarita Book 3rd Edition
The Grand finale of the event coincides with the presentation of the Corralejo Margarita Collection 3rd edition. This hand book will feature winning cocktail recipes from participating bartenders in addition to providing extensive information about Tequila.
A handy tool for any tequila enthusiast, the complementary hand book will be circulated amongst guests, hotels, restaurants throughout Asia.

About Corralejo 100% Agave Tequila:
Tequila Corralejo has been handcrafted by highly skilled artisans at the world famous Hacienda Corralejo, founded in 1755. The master distillers have reached the pinnacle of their craft and will settle for nothing less than perfection. The agave plants that are used are carefully cultivated and hand harvested. The tequila is then distilled in Spanish copper stills and stored in specially imported oak barrels, giving it an incredibly smooth taste. Each barrel of Tequila Corralejo undergoes a thorough evaluation before it is bottled in attractive hand blown glass bottles.

Corralejo 100% Agave Tequila is available across major hotels and restaurants across India and through Delhi Duty Free in five variants:

Corralejo Blanco 100% Agave Tequila: Blanco is new unaged tequila taken straight from the alembic still. Made entirely from carefully selected agaves, many purists and tequila aficionados claim that Blanco Tequila is the best. Certainly there is no barrel ageing to soften or disguise the rich, powerful agave flavor

Corralejo Reposado 100% Agave Tequila: Reposado is most popular and has been awarded three Gold Medals in international competition in the past five years! Under Mexican law, Reposado ("reposed") tequila has to age in wood barrels for a minimum of two months. Most of the time six- month ageing is achieved for Corralejo Reposado. No doubt this is why Corralejo Reposado wins the most prestigious competitions.

Corralejo Triple Distilled 100% Agave Tequila: Using a double distillation method produces all fine tequilas. In the year 2000, Tequila Corralejo introduced a new type - Triple Distilled and gradually offered it to discerning consumers in International markets. If you are lucky enough to find a bottle you will be highly pleased with its soft yet rich agave taste. This unique Corralejo "Triple" is distilled first through a copper pot still, then a column still method and finally through the copper pot one more time. Simply put, Triple Distilled is superb tequila!

Corralejo Anejo 100% Agave Tequila: Añejo (anno) means one year, the minimum ageing period for this highly distinctive tequila. At Corralejo French Oak barrels are used to produce the softest Añejo tequila possible. Offered in its distinctive red bottle Corralejo Añejo is the finest example of the tequila distiller's art and skills.

Gran Corralejo Anejo 100% Agave Tequila: Tequila Gran Corralejo Anejo is the exclusive reserve of Casa Corralejo. It has been aged at least two years in oak barrels to create the ultimate spirit for connoisseurs that expect perfection.

Trade enquiries: Raffaele Berardi, Fraternity Spirits World Inc. Tel: +52 5552028779. Email:
raffaeleb@tequilacorralejo.com.mx

Press enquiries: Row Holland, Essential Communications. Tel: +44 (0) 208 405 8109. Mobile: +44 (0) 7710 219784. Email: row@essentialcommunications.org.

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