Luxury Italian jewellery company Stroili has announced the first travel retail listing for its new Deluxe Watch.
Listed on KLM airlines, this stunning watch makes for the perfect gift for someone special. A simple yet graceful design, the watch 'So Stroili' recreates a matelassé effect in steel, making it bold, yet pleasant to wear. The added use of rose-gold gives this watch an air of elegance and sophistication making it a true fashion piece within Stroili's collections.
Says Stroili CEO Maurizio Merenda: ‘We are delighted to have secured our first travel retail listing for the Deluxe Watch. It is a beautiful piece, and we are confident that it will prove extremely popular with KLM travellers. Our first year in travel retail has proven to be very successful for Stroili, we have gained valuable global exposure and secured some key listings. We will continue to release new pieces into the travel retail market, as we believe providing quality choice to the airlines is paramount in securing new listings."
KLM will be promoting the newly listed Stroili Deluxe Watch throughout May, June and July with on-board video advertising, which can be shown on every seat-back.
Stroili’s partner in the travel retail business is LCG-SKYLink.
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