Disaronno Partners with Famed Roberto Cavalli to Outfit Limited Edition Bottles

TFWA World Exhibition and Conference will see the introduction of DISARONNO - the world’s favourite Italian liqueur’s- new look bottle, in partnership with luxury brand Roberto Cavalli. Mimicking Roberto Cavalli’s famous style which is famous throughout the world, the bottle has been dressed in a bold, vibrant and colourful style. 

Being showcased on DISARONNO’S stand (Red Village J1) the design has drawn inspiration from the Roberto Cavalli SS 2015 Pre Collection. Influenced by the enchanting undersea world and the most exotic safari locations, the bottle is draped in a new graphic animal print making DISARONNO the perfect gift for fashion loving travellers this winter. 

Listed in key hubs across the Americas, Europe and the Gulf, the limited edition bottle will be supported by high visibility merchandising, and exciting in store activations. With a retail price estimated at $26USD, and its stunning, unique design giving it untold shelf presence, this new bottle is sure to fly off the shelves.

For the first time, the designer collaboration will also be available in 6 adorable 50ml mini bottles in coordinated looks for the season. These perfectly packaged 3-packs of minis (offered in two versions) are an ideal impulse purchase gift item or self-treat - and a natural for positioning on shelf or at the cash till point.

Augusto Reina, CEO of ILLVA Saronno, declared: “We are delighted to announce our partnership with Roberto Cavalli for our third Disaronno limited edition. To include Cavalli in the list of our collaborations is a real honour and a truly special moment in the history of our brand.”

"We are excited to join ILLVA Saronno in this initiative. Two of the most well-known brands of the Made in Italy getting together is always worth celebrating", said Renato Semerari, CEO of Roberto Cavalli.

Martin Howey, Global Travel Retail Director, Illva Saronno, commented: “We are very pleased to be exhibiting at Cannes for the second time this year where we will have the opportunity to display the new Roberto Cavalli limited edition bottle as part of the overall Illva Saronno. The previous two versions – Moschino and Versace – have been extremely successful in Travel Retail and we are confident that the incredible new version will be equally well received.”

 The DISARONNO ICON project is in its 3rd iteration this year, after the past partnerships with Italian fashion brands Moschino and Versace. The ICON project will continue its long-time support of the charity ‘Fashion 4 Development’, sponsored by the United Nations. DISARONNO will once again donate part of the proceeds to the development of this unique project in Africa. 

 
To toast this delightful collaboration Disaronno US Director of Brand Ambassadors, Paul Sevigny, and Disaronno UK Brand Ambassador, Rod Eslamieh, have joined forces to craft the Disaronno WEARS Cavalli Sour, a unique twist on the famed Disaronno Sour. The duo have applied the most popular trends in mixology to develop this signature sip, blending

the sweet flavour of DISARONNO with sharp lemon juice, sugar syrup, topped off with prosecco and a few dashes of angostura bitters.

The ‘DISARONNO wears Cavalli Sour’ cocktail, created for the occasion blends the sweet flavour of DISARONNO, with sharp lemon juice, sugar syrup, topped off with prosecco and a few dashes of angostura bitters - full recipe below.

• 1 ½ oz Disaronno
• 1 oz Lemon Juice
• ½ oz Sugar syrup
• 1 ½ oz Prosecco
• 10 dashes angostura

DISARONNO

Disaronno is the world’s favourite Italian liquor in the world, and a symbol of Made in Italy for over 500 years. Featuring an original taste and unmistakable aroma, it stands out on the world stage with distribution in more than 160 countries. The Disaronno bottle has a unique design and a cap which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. Disaronno is a pleasure to enjoy on the rocks as well as in its various mixed versions, including the Disaronno Sour. Recognizable and versatile, it makes every cocktail one of a kind.