Scorpio Worldwide shows big brands aren’t always best with its ‘niche’ fragrance and cosmetic offering

Award winning inflight supplier, Scorpio Worldwide, comes to TFWA World Exhibition (Mediterranean Village, P08) with a brand new and original Perfume and Cosmetic offer.  The growing market share of ‘niche brands’ in inflight sales globally was identified by Scorpio Chairman Stuart McGuire at the Inflight Focus Workshop at TFWA World Exhibition 2015.  Since then the demand for ‘niche brand’s’ has further increased, and Scorpio’s dedicated buying team have been working hard to find new and exciting brands, perfectly targeted for the inflight consumer.  

The unique Aromatherapy brand Tisserand, launched by Scorpio at TFWA Asia Pacific Exhibition this year has received high praise, achieving a number of inflight listings already. At the heart of each handcrafted Tisserand product is 100% natural essential oil blends, free from synthetic fragrances. Every drop of essential oil used is of the highest quality grade, carefully tested to ensure the upmost purity and effectiveness. 

Due to its immediate popularity, Scorpio Worldwide is extending the Tisserand offer to include an inflight travel retail exclusive set – Calming Night Duo.  This ‘must have’ product is exclusively made for the traveller, to aid sleep and reduce jet lag.  The Sweet Dream Relaxing Pillow Mist is simply sprayed on the pillow at bed time, to help soothe and relax the traveller for a good nights sleep on the road.  Coupled with the Sweet Dreams Aromatherapy Rollerball, which is easily applied to the pulse points, this set has been designed to help the discerning traveller feel de-stressed and revived on his/her journey, making this the perfect travel companion and inflight remedy. The current range also includes: Essential Survival Kit -De-Stress, Sweet Dreams and Energy Roller Balls, Travel Survival Kit - Sweet Dreams, Energy and Travel Roller Balls and Exclusive Roller Ball Collection - Sweet Dreams, De-Stress, Energy and Travel Roller Balls.

Another great new brand offered by Scorpio Worldwide is NudeStix. The brand was inspired by sisters and aspiring models, Ally and Taylor Frankel who have worked with some of today’s hottest makeup artists and photographers. They both soon realised that the full face of make-up they had to wear in front of the camera was not for them, preferring an all-natural look with a touch of colour to accentuate their finest features. Having grown up in the beauty industry they turned to their mother, Jenny Frankel.  A multi-award winning, cosmetics business builder and chemical engineer, Jenny Frankel commenced her career formulating products for industry giant MAC Cosmetics.  Jenny moved on to create COVER FX, a cosmeceutical complexion brand, winning multiple awards for her iconic cream foundation formula. Identifying the ‘white space’ in the cosmetics industry for innovative, neutral-tones, easy-to-use makeup products and collaborating with Ally and Taylor on product ideas, shades and cool style, NUDESTIX beauty was born.

The five SKU range includes:

2 eye pencil duos – available in Shimmer/Night or Angel/Bronze

2 lip/cheek pencils – available in Love/Sin or Whisper/Mystic

1 skin pencil duo – The Moisture pencil instantly hydrates and moisturises skin. The addition of a Clean-Up pencil ensures make-up mistakes can be erased instantly.

The easy-to-use makeup crayons cover all bases, giving a fresh-faced nude look that works for everyone. Most importantly they can be applied on-the-go, no matter where you are. Packaged in a smart black tin with a pencil sharpener and mirror in the lid to ensure perfect application, the inflight range is ideal for beauty conscious travellers on the go.

Flavoured lip balms continue to play a part of Scorpio’s on trend cosmetics portfolio for 2016, with the introduction of a travel retail exclusive four-piece gift box from Jelly Belly. The presentation box comes with four bean shaped tins, in fruity flavours including: Very Cherry, Tutti Frutti and Strawberry Jam. Scorpio has also extended its offering from Lipsmacker, to include a new six piece Coke Cup shaped tin, containing an all Coke line up, including three new flavours – Coke Lime, Coke Lemon and Coke Black Cherry Vanilla. 

Other Lip Balm brands from Scorpio include:

Pepsi - A travel retail set of five different flavoured balms. Packaged in the globally recognised Pepsi Can, the flavours include: Mountain Dew, Diet Pepsi, Pepsi, Cherry and Vanilla. 

Hershey’s – Lip Balm tin of six iconic Hershey’s flavours including Kisses and Reeses Pieces.

From the leading global brand, Victoria’s Secret, Scorpio Worldwide will also be showcasing the new Fragrance Crayons - having already been successfully trialled with one airline earlier this year, the crayons have proved extremely successful, securing a lot of interest. The ‘Scent with Love’ crayons come in six Victoria’s Secret popular fragrances – Bombshell, Angels Only, Noir Tease, Victoria, Very Sexy and Heavenly.

Finally, from their own travel collection, Scorpio will be launching a new Travel SOS Kit – Perfect for those that have forgotten their essentials, the SOS kit includes a selection of travel sized toiletries, plus an eye mask, dental and sewing items, and will be available only to inflight.  So no more last minute queuing for essentials before boarding the plane!

Chairman Stuart McGuire said: ‘we successfully expanded into Perfume and Cosmetics in 2007 with our partners at Gebr Heinemann, building a strong business across a wide variety of leading brands.  Based on that success, Scorpio’s focus is to use its unique inflight knowledge to source new and exciting items that meet the needs and' desires of the traveller, whether on a low-cost flight in Europe or a long haul flight in Asia.  We have proved that brands such as Lipsmackers fill a gap in the market, performing exceptionally well in the inflight area.  The new products and brands we have added are targeted to do the same.’’

Scorpio Worldwide will also be representing Revlon at TFWA World Exhibition, details to follow from the brand.