Thursday 18 April 2019

Stoli Group returns to Singapore with refreshed portfolio ideal for the Asia Pacific


Stoli Group is making its highly anticipated return to Singapore this year for the TFWA Asia Pacific Exhibition after taking a few years to analyse and adjust its offering to better suit the needs of travel retail buyers and consumers in the region (Basement 2, A15).

Stoli Group’s primary focus at the exhibition will be on its partnership with Cognac Prunier – the oldest independent Cognac house with a heritage that goes back to the early 18th century. Stoli is acting as the exclusive global travel retail distributor for Cognac Prunier, and will be showcasing the travel retail exclusive Age Statement Collection – a range that is reserved for the travelling connoisseur, providing a unique opportunity to discover an alternative approach to the spirit and described as ‘a first’ in the world of Cognac.



The Age Statement Collection provides eight incredible Cognacs, all made with stocks of old ‘eaux-de-vie’ collected over generations by the Prunier family. Each Age Statement expression refers to the youngest cognac in the blend – 10, 20, 30, 40, 50, 60, 70 or 80 years, carrying a recommended retail price from Euros 129,90 for the youngest to Euros 6,999 for the 80 year old.

DFS, Singapore has already proved the interest in collections such as this with a Chinese connoisseur purchasing the complete collection for S$48,000 (Euros 30,000).  In its simple yet beautiful bottle design within white outer packaging incorporating cellar imager, The Age Statement Collection is a most compelling offer for global travel retail.

Additionally on display in Singapore will be the latest in an award winning range of flavoured vodkas: StoliÒ Cucumber, which was voted as the 2019 Best Flavoured Vodka, with a 97-point platinum rating from the Beverage Tasting Institute (BTI).  The newest flavour leaves a crisp and clean taste on the palate, bursting with savoury cucumber taste and a soft, smooth finish. Stoli Cucumber is supported by a number of signature drinks including a Stoli Cucumber Spritz, Cucumber Martini, Cucumber Mule, and a Cucumber Bloody Mary.

Stoli will also be showcasing Bayou Rum Single Barrel and Bayou XO – two super premium sipping rums that reflect the brand’s craft distilling, aging and blending capabilities. Bayou Single Barrel 001 is a limited-edition release of hand-selected, single batch, rye barrel aged rum while Bayou XO is a celebration of the brand’s Louisiana roots. It is beautifully packaged in a glass decanter, then sealed with a wooden closure and decorated with a colourful top that pays homage to the festive Mardi Gras holiday. It contains the oldest and heaviest rum stocks to date and will appeal to the rum connoisseur interested in experiencing an American rum with a drier finish.

Last, but in no means least, is Stoli’s latest venture: Kentucky Owl. Each small batch of Kentucky Owl is an ultra-premium, one-of-a-kind blend that Master Blender, Dixon Dedman (the great-great grandson of Kentucky Owl founder, C.M. Dedman), has made his own. Each release is the continuation of Kentucky Owl’s 100-year history and undeniable mystique.

“We are absolutely delighted to be announcing our return to Singapore,” says Jean-Philippe Aucher, Stoli Group Global DF/TR Director. “We have spent a number of years perfecting our ASPAC offering and believe that we now have the ideal portfolio to cater to the market and enlarge our footprint within the region. Throughout the week, we will be engaging with key ASPAC buyers with the hopes to grow our business particularly in Hong Kong, China and Taiwan.”

ENDS


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