Luxury lifestyle brand Paul &
Shark will be returning to TFWA Asia Pacific exhibition (stand D11, Basement
Level 2) with its exciting latest collections that summarise the two key
concepts representative of the brand: performance and heritage.
The idea behind the collection is
to take the iconic elements of the Brand and to put them together through the
fashion blender. The collection
represents the ideal combination of contemporary design, high quality
materials, great technological research and extreme
attention to the history of the company, to its best DNA, thus rediscovering
the archive.
Paul & Shark is also proud to
announce special capsules collections created through exceptional
collaborations such as Nick
Wooster and LQQK Studio, born
from the desire to raise the brand’s influence among fashion-conscious
customers and where Paul & Shark’s iconic products are reimagined with a
special twist.
Two main pillars of the
collection are TYPHOON 20000 and ALWAYS.
TYPHOON
20000 – the
range of fabrics engineered and patented by Paul & Shark ensures waterproof
and windproof protection for any weather conditions. Thanks to the ultra-soft
membrane, TYPHOON 20000 prevents drops of water from penetrating the fabric yet
allows for maximum breathability and comfort. TYPHOON 20000 in its LITE, TWILL
and MICRO versions, marks a technical innovation with a high level of
functional performance.
ALWAYS
– is a
carry-over project that manifests all the Italian brand’s long history,
distinguished by values, stories, research and emotions. Timeless garments that
embody Italian expertise and the unique style of Paul & Shark, these pieces
can be reordered whenever necessary to ensure that they are never out of
stock. Pieces are chosen based on their
heritage; iconic representations of the high quality that has characterised the
brand’s numerous collections over the time.
Precious
materials combined with sophisticated and practical details are features of twp
unique collections where different styles coexist, from sportswear to smart
casual: one is the Travel Capsule, ideal
for travellers and the second one is born from the renewed collaboration with
Loro Piana. Versatility for a free style that adapts to
lifestyles and daily needs, whether for work or for leisure, to ensure maximum
performance in every
situation. The garments are ready for any urban challenge. Styles becomes
protection.
A
highlight is the Travel Capsule, With its clean lines, urban
character and technical look garments combine extreme lightness with high cold
resistance and heat retention. A special treatment ensures the fabric is
completely ant-wrinkle.
Loro Piana collaboration - Storm System® from Loro Piana. Synonymous with
natural fabrics that are perfectly waterproof and resistant to wind. Natural
and luxury fibres, such as cashmere, are combined with the most advanced
technology in a perfect synthesis of style and functionality. Consisting of a
double barrier, the water-repellent treatment and the exclusive hydrophilic
membrane makes this resistant to water, breathable and stormproof!
“We are pleased to report that
Paul & Shark has seen another extremely successful year.
The most consolidated markets are Europe, China and Russia where we are
investing to support a continuous retail
expantion,” says Paul & Shark Worldwide Travel Retail Director, Catherine
Bonelli.
“In Travel retail we are proud to announce the
opening of 2 stores in the new Istanbul Airport. One is a monobrand boutique
located in zone 1 and one is a corner in the fashion garden of zone 6. We have
also been able to consolidate our presence in countries where we have already
domestic stores like the Phillippines: one store in the new Luxe Duty Free
Downtown Mall in Manila and one airport corner in the highly touristic destination
of Cebu.”
See
all this and more on the Paul&Shark stand in Singapore where, as always,
visitors to the stand will be offered a personalized and unique gift using its
special embroidery machine that is installed in travel retail boutiques to
create additional interest and consumer engagement.
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