Porsche
Design, manufactured and distributed under license by Rodenstock, will be
returning to the TFWA Asia Pacific Exhibition this year (stand 2-H10 –
Basement 2) with
highlights from its Spring/Summer 2019 collection – plus one lucky sunglasses
buyer will be walking away with a very special pair of the limited edition
Glued Visor.
The Glued Visor P’8664 perfectly combine
technological innovation and functional design, making use of an adhesive
technique from the automobile industry – the ‘Formed-in-Place-Technique’ – in
which a robot applies a special high-tec adhesive to the titanium frame with
the highest precision. Limited to 911 specimens worldwide, the P’8664, recently
awarded the German Design Award 2019 in the ‘Excellent Product Design’
category, is presented in an exclusive edition box including an elegant case.
Worth €795 at retail, Rodenstock is
holding a draw for a pair of Glued Visor sunglasses during the Singapore show.
The draw is exclusive to sunglass buyers and in
order to participate, buyers must simply leave a business card at the Rodenstock
stand and be able to pick up the sunglasses at the show. The draw will be made
at 4pm on Wednesday 15th of May.
“We’re
very excited to be returning to Singapore this year; it’s a great show in an
amazing region where we are steadily building our business with Porsche
Design’s men’s collection,” says Petra Eckhardt-Koestler, Rodenstock’s Head of
Travel Retail. “As passenger figures in the region grows – and with Asian
travellers increasingly looking for iconic Western brands – we see a natural
increase in demand for sunglasses. Porsche Design stands out because of its
iconic status, superior quality, innovative design and impeccable styling – we
have designs to suit all tastes and even offer Asian sizing.
“We are
delighted to be adding extra interest this year by including the draw for a
pair of Glued Visor P’8664 sunglasses – they really are very special.”
Also
highlighted on the stand will be the Porsche
Design Classic in Neomint - also known as the Colour of the Year P’8478 – which combines functional design with
high-quality materials. The unmistakeable and revolutionary lens shape of the
P’8748 with its characteristic nose bridge make this design a timelessly
stylish accessory with high recognition value. This new Neomint version is limited
to 2000 specimens worldwide.
The first Porsche Design Sidewall sunglasses
were launched as part of the Iconic series in 2014, and are now being reissued
for the SS19 collection: Sidewall P’8674.
Utilizing an elaborate manufacturing process in combination with robust
materials and functional design, the P’8674 provides optimum protection against
wind and sunlight from the side. These sunglasses are unisex and are available
in black, gold and grey.
The Air Intake P’8668 sunglasses are
inspired by the automobile industry and are perfect for sports activities due
to the cooling effected felt while wearing them. The front nestles up against
the shape of the face through an anatomically functional curve, while the
striking metal badge with the lasered Porsche Design logo gives the spectacles
their high-quality look. The nose pads and end pieces, made of slip-resistant
elastomer, can be adjusted to the individual head shape, ensuring a perfect
hold and optimal wearing comfort. In addition to striking black with grey-blue
mirrored lenses, this style is also available in transparent grey with
olive-coloured mirrored lenses and end pieces in racing red.
Using
less material; but with added stability, the best-selling Aviator RX P’8355 glasses are now available as correction frames.
True to the motto of ‘less is more’, this style uses ultra-light titanium,
ensuring that they are light as a feather.
No comments:
Post a Comment