Thursday, 18 April 2019

New Porsche Design models set to ‘wow’ buyers in Singapore and buyers given opportunity to win limited edition Glued Visor


Porsche Design, manufactured and distributed under license by Rodenstock, will be returning to the TFWA Asia Pacific Exhibition this year (stand 2-H10 – Basement 2) with highlights from its Spring/Summer 2019 collection – plus one lucky sunglasses buyer will be walking away with a very special pair of the limited edition Glued Visor.

The Glued Visor P’8664 perfectly combine technological innovation and functional design, making use of an adhesive technique from the automobile industry – the ‘Formed-in-Place-Technique’ – in which a robot applies a special high-tec adhesive to the titanium frame with the highest precision. Limited to 911 specimens worldwide, the P’8664, recently awarded the German Design Award 2019 in the ‘Excellent Product Design’ category, is presented in an exclusive edition box including an elegant case. Worth 795 at retail, Rodenstock is holding a draw for a pair of Glued Visor sunglasses during the Singapore show.



The draw is exclusive to sunglass buyers and in order to participate, buyers must simply leave a business card at the Rodenstock stand and be able to pick up the sunglasses at the show. The draw will be made at 4pm on Wednesday 15th of May.

“We’re very excited to be returning to Singapore this year; it’s a great show in an amazing region where we are steadily building our business with Porsche Design’s men’s collection,” says Petra Eckhardt-Koestler, Rodenstock’s Head of Travel Retail. “As passenger figures in the region grows – and with Asian travellers increasingly looking for iconic Western brands – we see a natural increase in demand for sunglasses. Porsche Design stands out because of its iconic status, superior quality, innovative design and impeccable styling – we have designs to suit all tastes and even offer Asian sizing.

“We are delighted to be adding extra interest this year by including the draw for a pair of Glued Visor P’8664 sunglasses – they really are very special.”

Also highlighted on the stand will be the Porsche Design Classic in Neomint - also known as the Colour of the Year P’8478  which combines functional design with high-quality materials. The unmistakeable and revolutionary lens shape of the P’8748 with its characteristic nose bridge make this design a timelessly stylish accessory with high recognition value. This new Neomint version is limited to 2000 specimens worldwide.


 The first Porsche Design Sidewall sunglasses were launched as part of the Iconic series in 2014, and are now being reissued for the SS19 collection: Sidewall P’8674. Utilizing an elaborate manufacturing process in combination with robust materials and functional design, the P’8674 provides optimum protection against wind and sunlight from the side. These sunglasses are unisex and are available in black, gold and grey.

The Air Intake P’8668 sunglasses are inspired by the automobile industry and are perfect for sports activities due to the cooling effected felt while wearing them. The front nestles up against the shape of the face through an anatomically functional curve, while the striking metal badge with the lasered Porsche Design logo gives the spectacles their high-quality look. The nose pads and end pieces, made of slip-resistant elastomer, can be adjusted to the individual head shape, ensuring a perfect hold and optimal wearing comfort. In addition to striking black with grey-blue mirrored lenses, this style is also available in transparent grey with olive-coloured mirrored lenses and end pieces in racing red.


Using less material; but with added stability, the best-selling Aviator RX P’8355 glasses are now available as correction frames. True to the motto of ‘less is more’, this style uses ultra-light titanium, ensuring that they are light as a feather.


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