Illva Saronno is returning to
Singapore this year for the TFWA Asia Pacific Exhibition & Conference
(Basement 2 M10) with a strengthened Travel Retail team.
The company has announced the appointments
of Byron Tian as Area Director for North Asia and Matteo Scarevelli as Country
Manager for Japan. Byron will be based in Shanghai, and is
tasked with expanding Illva Saronno’s business interests
across the Greater China region, including China, Taiwan, Macau and Hong
Kong, as well as South Korea.
Byron
joins Illva Saronno with a wealth of experience in the China market and strong credentials within the spirits industry, having held general management
and marketing roles held within Marie Brizard and
Diageo China.
Matteo
will be based in Tokyo, with responsibilities for the expansion and
acceleration of Illva Saronno’s business interests in Japan – an identified growth market for its brands. Originally of
Italian heritage, Matteo joins Illva Saronno with a wealth of experience in
both the alcohol industry with time spent at Bacardi Martini Japan and Treasury
Wines Japan, as well as an acute understanding of working and being successful
within the Japanese market.
Byron and Matteo report directly
to Trent Russell, who, in 2018, was named Regional Director for APAC and Global
Travel Retail. Russell is responsible for significantly boosting Illva
Saronno’s progress in the region, particularly in Australia, Japan and China.
With the appointments recently of Nikos Tsagarakis as Global Travel Retail Director and
Valentina Cozzi as Global Travel Retail Marketing Manager, Illva Saronno is now
well placed to continue its growth within the channel.
Says Russell: “We now have a very
strong and dedicated taskforce to grow our international travel retail
business. That is not just through airports, but other channels too –
particularly the growing cruise business and downtown. The focus for Byron and
Matteo will be in domestic sales but, thanks to their knowledge, they will also
help the TR market.”
No comments:
Post a Comment