This year’s TFWA Asia Pacific Exhibition sees Hawaiian Host®, Inc., the leading
manufacturer of premium chocolate and macadamia nut snacks, return with a
selection of delicious new products perfectly suited for the region (booth #2-E28).
Newly launching into travel retail is the Mamoru Takitani
Founder’s Collection ™, which has already seen phenomenal success in the ASPAC domestic
market. The Founder’s
Collection pays tribute to the founder and creator of the original chocolate
covered macadamias, Mr. Mamoru Takitani. The Founder’s Collection is made with
premium, tropically grown macadamias and is ideal for gift giving and sharing
with friends. The new packaging was specifically created to capture the premium
quality and authenticity of Hawaiian Host products, delivering the same great
taste, with a new look.
The
Founder’s Collection will be available in ASPAC travel retail locations starting
in August this year, supported by high profile promotions in major airports as
well as GWPs.
The
Founder’s Collection includes:
- Founder’s Collection Milk
Chocolate 8oz. Gift Box
- Founder’s Collection Dark
Chocolate 7oz. Gift Box
§ Founder’s Collection White Chocolate 7oz. Gift
Box
- Founder’s Collection Honey
Coated Milk Chocolate 7oz. Gift Box
- Founder’s Collection Matcha
Chocolate 3.5oz. Gift Box
Hawaiian
Host will also be launching new packaging for destination-specific gift boxes
in the Asia Pacific travel retail market. Please visit the Hawaiian Host stand
in booth #2-E28 in Singapore to see the new premium packaging.
“We
are thrilled to be launching the Founder’s Collection into ASPAC travel retail
– the positive reception in the domestic market gives us great hope that they
will be just as successful in travel retail,” says Sherman Ling, Regional Sales
Manager Asia. “We are also excited to unveil the destination gift boxes –
originally a concept launched in the Americas to a great reception – with its
high gift-ability factor, it only makes sense to do the same in Asia.”
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