De Rigo Group brings new collections to Singapore and announces strong regional promotions for MIB

The De Rigo Vision Group is bringing its latest eyewear collections to Singapore this year, focussing on the new Police Origins 1 SPL872 style exclusively designed for the new Men in Black™: International movie. The Men in Black agents are seen wearing the new style  - a strictly all-black glossy acetate sunglass with a square shape and iconic eagle logo of the ‘90s on the temples.

“Asia Pacific is a key business channel for De Rigo and Police is one of our best performing brands,” says Enrico Molin, Head of Sales Asia Pacific. “We’re convinced that the new Men in Black style will significantly drive sales; the launch is being supported in key regional travel retail locations with high profile advertising and merchandising support, so it should be an exciting summer!”

De Rigo has announced two main Men In Black marketing campaigns for customers in Asia:

• HTB Sanya (CDFG):  a full MIB window, a cashier wrapping and a MIB video screen installed on top of a dedicated gondola showing the movie trailer
• Bangkok downtown DT1 (King Power): the MIB video will be playing on its big screen (together with other King Power promotions), plus a dedicated brand-merchandising trailer

In both locations there will be a GWP campaign with a double counter card in English and Chinese text plus shelf talkers to highlight the MIB sunglasses displays. Apart from the two key promotional outlets, the GWP campaign will run in multiple airport, border and downtown outlets throughout Asia Pacific with an emphasis on China (10 further locations) Cambodia (Phnom Penh and Siem Reap downtown), Bangkok (Suvarnabhumi airport and downtown), Australia (Perth and Melbourne airports), Hong Kong IA, Korea Busan airport, plus casinos in Macau and Malaysia Genting.

“We’re working throughout the region with multiple retailers and have been delighted at how positively they have all bought into the Men In Black promotions,” says Molin.

Alongside Origins 1 SPL872, De Rigo will showcase the latest Police collection including Style SPL890 that pays tribute to the brand’s history. Inspired directly by the most iconic Police styles of the ‘90s, the frame has a square metal front with a double bridge, combined with a temple featuring the eagle logo and decoration with vertical lines, elements that give it a vintage look taken directly from the brand’s bestsellers of the last century.

In addition, the De Rigo Group will be showing the latest styles from the Furla collection of eyewear.   “Furla is one of the industry’s leading fashion brands with a very strong travel retail presence in Asia Pacific, so we have strong hopes for the sunglasses collection in the region,” continues Molin. In Singapore, De Rigo will show a collection that interprets the essence of fine Italian manufacturing in a contemporary key, with the brand’s unmistakeably elegant style. The result is eyewear with a growing focus on apparently classic shapes, reinterpreted with catchy colour combinations – including fluo shades - and lightweight, easy-to-wear materials such as plexiglass and rubber. This includes SFU284, an oversized aviator frame with a double metal bridge, enriched with glittery plexiglass trim on the front piece and “bubble-effect” tone-on-tone mirror lenses.

New and notable styles from Carolina Herrera and Chopard 2019 Collections can also be seen on the stand. All the charm and exclusiveness of the Cannes Film Festival are expressed in a new jewelled frame created by De Rigo Vision for Chopard and dedicated to the 72th Cannes Film Festival, coming up May 14 through 25 at the Palais des Festivals.

The sunglass feature a a cat-eye clear acetate front piece with gold-coloured leaves, 24 carat gold-plated mirror lens, jewelled metal temple microcast in a palm leaf shape, golden shadow coloured crystal decoration. Concludes Molin: “Exclusive styles such as the Chopard jewelled frame always have particular appeal to Asian customer so we are expecting significant interest in this style from our regional buyers.”

Stoli Group returns to Singapore with refreshed portfolio ideal for the Asia Pacific

Stoli Group is making its highly anticipated return to Singapore this year for the TFWA Asia Pacific Exhibition after taking a few years to analyse and adjust its offering to better suit the needs of travel retail buyers and consumers in the region (Basement 2, A15).

Stoli Group’s primary focus at the exhibition will be on its partnership with Cognac Prunier – the oldest independent Cognac house with a heritage that goes back to the early 18^th century. Stoli is acting as the exclusive global travel retail distributor for Cognac Prunier, and will be showcasing the travel retail exclusive Age Statement Collection – a range that is reserved for the travelling connoisseur, providing a unique opportunity to discover an alternative approach to the spirit and described as ‘a first’ in the world of Cognac.

The Age Statement Collection provides eight incredible Cognacs, all made with stocks of old ‘eaux-de-vie’ collected over generations by the Prunier family. Each Age Statement expression refers to the youngest cognac in the blend – 10, 20, 30, 40, 50, 60, 70 or 80 years, carrying a recommended retail price from Euros 129,90 for the youngest to Euros 6,999 for the 80 year old.

DFS, Singapore has already proved the interest in collections such as this with a Chinese connoisseur purchasing the complete collection for S$48,000 (Euros 30,000).  In its simple yet beautiful bottle design within white outer packaging incorporating cellar imager, The Age Statement Collection is a most compelling offer for global travel retail.

Additionally on display in Singapore will be the latest in an award winning range of flavoured vodkas: StoliÒ Cucumber, which was voted as the 2019 Best Flavoured Vodka, with a 97-point platinum rating from the Beverage Tasting Institute (BTI).  The newest flavour leaves a crisp and clean taste on the palate, bursting with savoury cucumber taste and a soft, smooth finish. Stoli Cucumber is supported by a number of signature drinks including a Stoli Cucumber Spritz, Cucumber Martini, Cucumber Mule, and a Cucumber Bloody Mary.

Stoli will also be showcasing Bayou Rum Single Barrel and Bayou XO – two super premium sipping rums that reflect the brand’s craft distilling, aging and blending capabilities. Bayou Single Barrel 001 is a limited-edition release of hand-selected, single batch, rye barrel aged rum while Bayou XO is a celebration of the brand’s Louisiana roots. It is beautifully packaged in a glass decanter, then sealed with a wooden closure and decorated with a colourful top that pays homage to the festive Mardi Gras holiday. It contains the oldest and heaviest rum stocks to date and will appeal to the rum connoisseur interested in experiencing an American rum with a drier finish.

Last, but in no means least, is Stoli’s latest venture: Kentucky Owl. Each small batch of Kentucky Owl is an ultra-premium, one-of-a-kind blend that Master Blender, Dixon Dedman (the great-great grandson of Kentucky Owl founder, C.M. Dedman), has made his own. Each release is the continuation of Kentucky Owl’s 100-year history and undeniable mystique.

“We are absolutely delighted to be announcing our return to Singapore,” says Jean-Philippe Aucher, Stoli Group Global DF/TR Director. “We have spent a number of years perfecting our ASPAC offering and believe that we now have the ideal portfolio to cater to the market and enlarge our footprint within the region. Throughout the week, we will be engaging with key ASPAC buyers with the hopes to grow our business particularly in Hong Kong, China and Taiwan.”

ENDS

New Porsche Design models set to ‘wow’ buyers in Singapore and buyers given opportunity to win limited edition Glued Visor

Porsche Design, manufactured and distributed under license by Rodenstock, will be returning to the TFWA Asia Pacific Exhibition this year (stand 2-H10 – Basement 2) with highlights from its Spring/Summer 2019 collection – plus one lucky sunglasses buyer will be walking away with a very special pair of the limited edition Glued Visor.

The Glued Visor P’8664 perfectly combine technological innovation and functional design, making use of an adhesive technique from the automobile industry – the ‘Formed-in-Place-Technique’ – in which a robot applies a special high-tec adhesive to the titanium frame with the highest precision. Limited to 911 specimens worldwide, the P’8664, recently awarded the German Design Award 2019 in the ‘Excellent Product Design’ category, is presented in an exclusive edition box including an elegant case. Worth €795 at retail, Rodenstock is holding a draw for a pair of Glued Visor sunglasses during the Singapore show.

The draw is exclusive to sunglass buyers and in order to participate, buyers must simply leave a business card at the Rodenstock stand and be able to pick up the sunglasses at the show. The draw will be made at 4pm on Wednesday 15^th of May.

“We’re very excited to be returning to Singapore this year; it’s a great show in an amazing region where we are steadily building our business with Porsche Design’s men’s collection,” says Petra Eckhardt-Koestler, Rodenstock’s Head of Travel Retail. “As passenger figures in the region grows – and with Asian travellers increasingly looking for iconic Western brands – we see a natural increase in demand for sunglasses. Porsche Design stands out because of its iconic status, superior quality, innovative design and impeccable styling – we have designs to suit all tastes and even offer Asian sizing.

“We are delighted to be adding extra interest this year by including the draw for a pair of Glued Visor P’8664 sunglasses – they really are very special.”

Also highlighted on the stand will be the Porsche Design Classic in Neomint - also known as the Colour of the Year P’8478 –  which combines functional design with high-quality materials. The unmistakeable and revolutionary lens shape of the P’8748 with its characteristic nose bridge make this design a timelessly stylish accessory with high recognition value. This new Neomint version is limited to 2000 specimens worldwide.

 The first Porsche Design Sidewall sunglasses were launched as part of the Iconic series in 2014, and are now being reissued for the SS19 collection: Sidewall P’8674. Utilizing an elaborate manufacturing process in combination with robust materials and functional design, the P’8674 provides optimum protection against wind and sunlight from the side. These sunglasses are unisex and are available in black, gold and grey.

The Air Intake P’8668 sunglasses are inspired by the automobile industry and are perfect for sports activities due to the cooling effected felt while wearing them. The front nestles up against the shape of the face through an anatomically functional curve, while the striking metal badge with the lasered Porsche Design logo gives the spectacles their high-quality look. The nose pads and end pieces, made of slip-resistant elastomer, can be adjusted to the individual head shape, ensuring a perfect hold and optimal wearing comfort. In addition to striking black with grey-blue mirrored lenses, this style is also available in transparent grey with olive-coloured mirrored lenses and end pieces in racing red.

Using less material; but with added stability, the best-selling Aviator RX P’8355 glasses are now available as correction frames. True to the motto of ‘less is more’, this style uses ultra-light titanium, ensuring that they are light as a feather.