Hendrick’s Gin is as cool as a cucumber at Heinemann Duty Free - Frankfurt Airport

With summer well on its way, passengers travelling through Frankfurt Airport can enjoy one of the world’s favourite summertime drinks - the gin & tonic - thanks to William Grant & Sons and its globally renowned Hendrick’s Gin. Naturally – being Hendrick’s – this is a gin & tonic with a difference!

In partnership with Gebr Heinemann, WGS has created a promotional platform that typically plays on the unusual, quirky nature of the brand; in this case the importance of serving Hendrick’s Gin with a slice of cucumber. Running throughout June, at the Heinemann Duty Free Shop,  T1 Area B, consumers are invited to pedal the peculiar bicycle ‘Master Serve ‘O’ Matic’ in order to deliver the perfect slice of cucumber, which they can then enjoy in a refreshing Hendrick’s & Tonic.

The experiential bicycle unit, along with an intriguing story told through floor and wall graphics brings the brand to life, transporting the consumer into the wonders of cucumber slicing. Shelving units provide merchandising space for both bottles of Hendrick’s and the Conjurers Compendium Gift Pack – the latter offered free with every purchase while stocks last.

Emma Humphreys, Regional Marketing Manager William Grant & Sons, comments:  “The cucumber slice is a vital part of the Hendrick’s gin & tonic, but has not previously formed the main thrust of an activation. This puts that right with this clever contraption that – in true Hendrick’s style – drives consumer curiosity, interest, and desire in a fun and unique way.

“Additionally offering passengers the opportunity to try the brand increases the likeliness of a purchase both at the time of the promotion and in the future.”

Ann-Kathrin Fürer, Head of Activity Management at Gebr Heinemann, adds: “William Grant & Sons always creates promotions that catch the traveller’s eye, as well as adding an element of excitement to the airport floor. We are pleased to be working with WGS again and look forward to seeing the results of this excellent promotion.”


Notes to editors:
HENDRICK’S is available in a 100cl bottle (ABV 44%),retailing at all major airport duty free stores and all good bars and restaurants across our green and pleasant land.

HENDRICK’S is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, HENDRICK’S is distilled in Scotland, in miniscule batches of only 450 litres at a time. Only HENDRICK’S is made with infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. HENDRICK’S is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.

Hendrick’s is made by William Grant & Sons - an award-winning, independent, family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of his family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, the handcrafted range of The Balvenie single malts and the world’s fourth largest blended Scotch Grant’s, as well as selected other spirits, including Tullamore Dew and Sailor Jerry. www.williamgrant.com


About Gebr. Heinemann SE & Co. KG
Gebr. Heinemann is one of the top players on the international travel retail market and the leader on the European market. It is the only family-run business among the global players of the travel retail industry. As a distributor, Gebr. Heinemann is supplying more than a 1,000 customers in 100-plus countries. In the retail sector, Gebr. Heinemann operates more than 300 Heinemann Duty Free and Travel Value shops, fashion label boutiques under license and concept shops at 78 airports in 28 countries along with shops at border crossings and aboard cruise liners. The family-run business has developed a branding concept designed to make its duty free and travel value shops truly unmistakable. The Heinemann Duty Free brand is now present at numerous airports worldwide, with its biggest Duty Free Shop at an airport in Sydney. On 115.000 square metres the retail operation now serves more than 40 million customers annually.