Throughout the month of June, Champagne Lanson is partnering with Dubai Duty Free to bring an array of eye-catching promotional areas, showcasing its long-term sponsorship of the famous tennis event.
Situated in Emirates Terminal 3, Shop 3 - which is the busiest and biggest shop of the airport – the main promotional area features a mini tennis court, with a large wall showcasing its 75cl Black and Rosé labels, along with a tennis umpires chair to give it an authentic feel.
To encourage purchasing, Champagne Lanson is offering any traveller who purchases 4 bottles from the Lanson range to receive the 5th for free.
The on-pack pouches differ in style from previous years. The Black Label sits in a royal blue pouch that mimics the polo shirts of the ball boys and girls of Wimbledon, while the Rosé Label wears a pink version of the shirt. As ever, both versions of the promotional pouches show off the Wimbledon Championship logo, and the addition on a miniature tennis ball on the zip gives it an instantly recognizable feel.
Champagne Lanson Travel Retail Director, Olivier de La Giraudiere comments, “The Middle East is an important region for Champagne Lanson, one that we are keen to expand in. We have forecasted that we should sell four times the amount of product that we would normally do this time of year, so this promotion is a great sales tool.”
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