Glenfiddich’s largest ever single malt showcase in Asia travel retail launches in Taoyuan international airport terminal 2 with Ever Rich Duty Free. Single malt Scotch whisky connoisseurs are led on a journey of the evolution of the Glenfiddich brand starting from 1887. Historical milestones of the Glenfiddich distillery since its start in 1887 till the creation of the Cask Collection range today, are depicted in photos and memorabilia from the distillery. Most notably on display is an original Glenfiddich vintage “straight malt” bottle from 1963. This is part of the first batch of Scotch whisky sold outside Scotland as a single malt, in those days called “straight malt”, then a brand new category created by Glenfiddich.
Besides Glenfiddich Cask Collection, Glenfiddich Age of Discovery and premium aged selections such as the new Glenfiddich 25 Year old, the widest range of limited edition single cask vintages is being made available to travellers at the airport in partnership with Ever Rich. Travellers are able to learn first-hand how cask maturation techniques and the unique Glenfiddich Solera process affect whisky, by sampling a wide selection of non-age-statement whiskies and aged whiskies of Glenfiddich side by side.
Commenting on the launch of the Glenfiddich Single Malt showcase in Ever Rich, Asia Pacific Travel Retail Director, Scott Hamilton said: "We are very pleased with the fantastic reception to the Glenfiddich Cask Collection range in Asia Pacific travel retail from both consumers and retailers. Being able to educate consumers and excel with both whiskies crafted for their flavour, alongside whiskies bottled by their age is testimony to how Glenfiddich can help lead and grow the single malt category.“
The Glenfiddich Single Malt showcase runs in Ever Rich Taoyuan International Airport Terminal 2 till the end of July 2014
ENDS
Notes to editors
About William Grant & Sons and Glenfiddich
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore Dew Irish Whiskey
Recent Awards:
International Spirits Challenge 2013
Gold : Glenfiddich 12 Year Old
Gold: Glenfiddich 18 Year Old
Gold: Glenfiddich 30 Year Old
Gold: Glenfiddich 40 Year Old
Gold: Glenfiddich Age of Discovery Madeira Cask Finish
Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
Gold: Glenfiddich 125th Anniversary Edition
Gold: Glenfiddich Ultimate 38 Year Old
Scotch Whisky Masters Awards 2013
Master: Glenfiddich 15 Year Old
Master: Glenfiddich Ultimate 38 Year Old
Master: Glenfiddich 125th Anniversary Edition
Gold: Glenfiddich Rich Oak
Gold: Glenfiddich 18 Year Old
Gold: Glenfiddich Distillery Edition 15 Year Old
Gold: Glenfiddich 12 Year Old
Gold: Glenfiddich Age of Discovery Madeira Cask Finish
Gold: Glenfiddich Age of Discovery Bourbon Cask Reserve
Gold: Glenfiddich Malt Master’s Edition
Gold: Glenfiddich 40 Year Old
International Wine and Spirit Competition 2013
Trophy for Single Malt Cask Strength: Glenfiddich 40 Year Old
Gold Outstanding: Glenfiddich 40 Year Old
Gold: Glenfiddich Malt Master’s Edition
Gold: Glenfiddich 30 Year Old
Gold: Glenfiddich 21 Year Old
Gold: Glenfiddich 15 Year Old
Gold: Glenfiddich Rich Oak
Gold: Glenfiddich 12 Year Old
Click on www.williamgrant.com for more information on the Company and its brands.
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