Furla is pleased to announce the opening of a new 12 square meters Personalized Corner with Dubai Duty Free, at Dubai International Airport – Concourse B.
Originally merchandised within the Generic Fashion Store, Furla relocates and upgrades its point of sale at Dubai Airport by opening a new Personalized Corner as of June 25th.
Gerry Munday, Furla Global Travel Retail Director, declares: “This upgrade is fully in line with Furla's policy to ensure all travel retail locations are either freestanding boutiques, shop in shops or personalized corners. We would like to thank Dubai Duty Free for granting Furla this dedicated space, which we feel essential to create the right atmosphere and the brand’s unique shopping experience. Middle East is one of the regions with the highest potential of growth for Furla and we are confident that this new positioning will reap the greatest benefits both for the retailer and the brand”.
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