Luxurious, personalised and unique -These are the key attributes envisioned for Davidoff Magnum Elite 1926; the new Duty Free exclusive proposition from Imperial Tobacco. This new concept, carefully shaped to emphasise Davidoff’s rich brand heritage, philosophy and obsession to primness, will be available this summer, in limited quantities in Asian and Middle East markets.
Made from the most refined blends, Davidoff Magnum Elite 1926’s precious taste is only mirrored by its multifaceted design, where every feature was carefully shaped. The year 1926, present on the product’s name, evokes the time when Zino Davidoff started his journey through South America to learn about tobacco. The limited quantities and the handwritten numbers on the carton (yes, handwritten!) emphasise the individuality of this offer. The lavish brown and gold colours, the superior embossed texture and the subtle heritage details, confirmed by extensive research, reflect the contemporary and European legacy of the brand. Finally, its gradual opening and display features boost Davidoff Magnum Elite 1926 into the ideal composition to be displayed and shared. All, to protect the delicate “Made in Germany” cigarettes produced from the most carefully selected Virginia tobacco.
Trade Marketing Director, Global Duty Free, Christian Münstermann commented: ‘Davidoff’s excellent reputation for luxury, tobacco expertise and quality makes me confident this high-class and unique limited edition will prove a compelling offer to the contemporary traveller.’
Davidoff Magnum Elite 1926 will be exclusively offered this summer in selected airports. In these Duty Free hubs, Davidoff Magnum Elite 1926 will be presented just like a truly notable masterpiece: an open carton will be centrally displayed, and travellers will have the chance to see the masterpiece in all its glory. All, in hopes to deliver the full Davidoff Magnum Elite 1926 experience in Duty Free!
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