PVM brings its Animal Concept to Orlando

 Perfetti Van Melle GTR is pleased to announce it is bringing its highly successful Animal Concept to the Duty Free Show of the Americas. (Cyprus Ballroom 1329)

PVM partnered with Animal Planet last year in an exciting and innovative 'good cause' initiative that is exclusive to travel retail. Aiming to raise significant funds for the famous David Shepherd Wildlife Foundation, Perfetti Van Melle has launched two new linked products ranges for Chupa Chups and Mentos, both with a strong wild animal focus. Aimed at children up to the age of 10, a percentage of profit from the new products will be donated specifically to the Save the Rhino Project.

The new products are:

Chupa Chups Animal Mega Chups

Slightly smaller than the existing Mega Chupa Chups for differentiation, these fabulously fun animal head outers each hold ten flavoured lollipops. With three different animals to choose from, including a Giraffe, Rhino and Panda, along with a different coloured stick for each animal, they are a perfect gift for girl or boy. A collectible ‘hand doll’ to play with or to refill with lollipops.

Mentos Animal Money-Box

Available in four different flavours including Strawberry, Lemon, Cola and Orange, these Mentos feature in an animal piggy bank. Offered in three animal choices: Lion, Zebra, or Elephant, these chewy sweets are a great gift product for any child that loves animals or loves to save money. 

Each item will carry a hang-tag that explains the Animal Planet partnership and highlights the plight of the black rhino in a quote from David Shepherd himself: 'Over 96% of the world's black rhinos were slaughtered during the poaching wars of the 1970s and 1980s and Namibia is home to one of the last surviving strongholds of truly wild black rhinos. Your money will fund anti-poaching operations and monitoring of the rhino and community education project.' Each item also includes a 'Fun Fact' about rhinos and gives the David Shepherd website link for more information.

The concept is supported by bright and colourful jungle themed floor standing and counter top merchandising units . These engaging units will be hard to miss and are sure to attract both adults and children within the retail shop environment. 

The origin of this project shows Perfetti Van Melle's dedication to its internal corporate social responsibility policy. CSR is becoming more and more important within the company. Van Melle has always focused on social responsibility, but since 2011 it has become a clear part of its company strategy. PVM undertakes voluntary activities to operate in an economic, social and environmental sustainable manner. PVM GTR is a strong supporter of CSR and the partnership with Animal Planet to raise funds for the David Shepherd Wildlife Foundation is a true reflection of this.

“Our new Animal concept was presented and very well accepted by our retailers and distributors during TFWA World Exhibition in Cannes,” says Susan De Vree, Global Travel Retail Manager. “The first products will enter the market at the end of January. We are very much looking forward to the first sales results and are very optimistic that consumers will really appreciate the new line.”

Also on display in Orlando will be: 

Mentos Gum Bottles – in white sweet mint and white green mint, each handy container includes 65 pieces.

Mentos Pouch Bag – a brightly coloured premium resealable pouch bag containing 175g Mentos Dragees in three flavours: mint, fruit and strawberry mix. Ideal for snacking and sharing.

Smint Spearmint – a new look dispenser of 120 pieces, this is the perfect till point sales item.

Mentos Jumboroll Dutch Design – a new look for a classic favourite to revitalise sales. This is the first limited edition pack designs for Mentos mint dragees. The first is a typical Dutch design from PVM's home country but future offers could include tailor-made designs for specific retailers or regions. 

Chupa Chups Mega Chups Limited Edition – a similar concept for this Chupa Chups favourite. The Megachups covering foil is replaced with a new look funky design reminiscent of a disco-ball. Containing 15 assorted flavour lollipops.

Mini Mix Bag – a lovely gift idea for teenagers in girl and boy designs. Each see through reusable bag contains a mix of Chupa Chups, Mentos and Fruittella. Ideal for use as a pencil case or toiletries bag, versions come in Glamorous Mix for girls and Cool Mix for boys.

Chupa Chups Smurf House - perfect for kids who love the new Smurf 2 film. Each house shaped pack contains 6 strawberry lollipops, four Smurfines and a game. This product follows on from the huge sell out success of the Smurfs Markers.

Continues De Vree: “The Mentos Pouch bags will be available in April and we also have high expectations for this item. We notice that more and more retailers are aware of the importance of confectionery at the Cash Till Point. This resealable bag is perfect for on the go. High rotation in combination with a suitable cash deposit it is a product that cannot be missed at the Cash Till Point.”