Nestlé
International Travel Retail is strengthening its presence in the
Beverages Category by introducing 3 new
NESCAFÉ Sharing Bags to
answer new shopper dynamics from both mature and emerging markets.
Being shown for the first time at the Duty Free Show of Americas in
Orlando (booth 1123), the introduction has been driven by shopper
insights revealing demand for a broader food and beverage offer.
‘It
makes sense that, alongside our key global confectionery brands such
as KIT KAT and NESTLÉ SWISS, we look at developing the offer for
NESCAFÉ,’
says NITR Marketing Manager Frédérique Rosier. ‘Not only it is
the world’s best known and most powerful coffee brand, the various
options available within the NESCAFÉ portfolio make it perfect for
driving sales within Travel Retail.’
The
company is introducing three travel exclusive sharing packs, designed
to sit alongside confectionery sharing packs within the retail
environment. They are:
NESCAFÉ
ORIGINAL 3in1
Sharing Bag 357g (21 individual sachets).
Nescafé
Original 3 in 1 makes it amazingly easy to make the perfect white
coffee with sugar! Each single-serve sachet has the right balance of
coffee, whitener and sugar for a creamy and sweet tasting coffee
every time.
NESCAFÉ
CAPPUCCINO Sharing Bag 294g (21 individual sachets).
Instantly frothy and fabulous, this signature speciality indulgent
treat offers coffee shop creaminess on the go.
NESCAFÉ
SELECTION Sharing
Bag
327g.
A brilliant selection of instant Nescafé
Latte, Vanilla and Mocha. This bag contains 18 individual sachets
(six of each variety). Just add hot water for an instant and
delicious treat!
‘The
fastest growing sector within our category is snacking and sharing
and, alongside confectionery we see a real gap in the market for
beverages,’ continues Rosier. ‘NESCAFÉ is NESTLÉ’S number one
international brand and has over 75 years of expertise in selecting
the best beans, blending, roasting and extracting the flavour of
coffee. For families and friends who are self-catering on holiday,
or as a treat to take back home, this new NESCAFÉ
offer is perfect.’
Alongside
the new Nescafé
range, NITR will be featuring the latest additions to its
confectionery portfolio in Orlando highlighting:
NESTLÉ
SWISS.
This 100% Travel Retail exclusive brand is recognised around the
world for its Swiss authenticity and quality. Pure indulgence,
NESTLÉ SWISS will continue to drive sales value for the
confectionery category. For 2014 there are two new versions of the
highly successful 300g Tablets: NESTLÉ SWISS Milk Almonds Nougatine
and NESTLÉ SWISS Dark Hazelnuts.
KIT
KAT. The
world’s favourite break, KIT KAT is ideal for informal gifting –
as well as snacking and sharing – and NITR addresses both segments
with its new range for 2014.
Discover
the KIT KAT world with the new 748g Mix Sharing Bag which includes 36
two finger bars of different flavours: Milk, Dark and new Orange and
Cookies & Cream. Exclusive to Travel Retail, this unique and
different offer allows friends and family to try new flavours and
also find their favourite.
Additionally,
NITR has introduced a new packaging shape for the KIT KAT Mini 517g
Sharing Bag that is exclusive to Travel Retail and offers greater
shelf visibility.
NITR's
other regional brands will be on display including SMARTIES,
which continues to offer massive global appeal within the Travel
Retail sector. For 2014, NITR is revitalising its highly successful
Toppers range with exciting new toys based on the latest DISNEY PIXAR
film characters, upgraded for extra play value.
QUALITY
STREET
has been a long-time favourite for sharing among family and friends.
It also makes a perfect ‘Quality Moments’ gift, especially when
the offer is exclusive to travel retail. The new 438g Carton has a
new look with an improved gifting format and presentation. As always,
it contains an assortment of 12 delicious chocolates and toffees in
different shapes, all individually wrapped in various bright and
festive colours.
February
2014
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