Furla exudes its Passion for Italy in Autumn-Winter 2014/15 Collection

Furla’s tour of Italy continues into the winter season with the Main Collection 2014/15. Inspiration is taken from the spirit of beauty, passion and vitality typical of the Italian way of life, combining the traditions of elegance and art with a love of modernism and innovation. The collection will be shown to buyers at the Duty Free Show of the Americas on Booth 2223.

Furla's Icon Bag

The Furla woman, however, remains the key focus. The first August delivery will be a celebration of red in different tones, from sensual Cabernet to Mirto, Gloss and Rose. These combine with the popular Caramello neutral tone and modern, on-trend grays including Nebbia and Mist. As always, classic leathers Ares, Cervo and Nappa feature strongly, alongside inspirational new leathers like Vitello Pop star with its contemporary style, and Ring Lizard print, ultra-sophisticated and unique.

Winter-inspired colours dominate the September delivery: cool, chic grays in two different tones of Mist and Nebbia combine easily with neutral colours and with a cheerful slash of flashy, ultra bright Nettare yellow. The still popular animal print theme returns with a wonderful Giaguaro print, while elevated fur brings an elegance of its own.

The final delivery, leading up to the holiday season, brings novelty and magic with metallic tones, light gold and dark lead colours mixing with brights such as Cabernet, Rose and Gloss. Grays Nebbia and Mist still feature, ensuring a perfect balance. New materials such as a metallic python, Vitello Shiny and soft lamb fur emerge here, while the strongest highlight is two special flower prints created exclusively for Furla by Danish artist-florist Nicolai Bergman, based in Japan. Designed specifically to celebrate the Holiday Season, elements of the prints also feature on the new Furla gift bags.

As always the collection is divided into Basic, Premium, Iconic, Fashion and Candy themes with a combination of carryover lines and new looks. This season sees generally fewer styles but with a wider range of colour and material options.

The Basic range focuses on essential design, functionality and use, offering great value bags at a minimal price without compromising on function and fashion. New quintessential styles – such as a crossbody style - are offered in a wide range of colours both in Saffiano and Cervo leathers. There are perfect carryalls – practical, sophisticated and chic with improved construction and refined detail. Some lines feature new Furla charms to elevate the brands image. Example travel retail prices are $US198 to $348.

The Premium segment focuses on on-trend designs combining design, functionality and price positioning. There are new zip-top totes in two sizes with a shoulder strap in Abrasivato giving a modern touch; various popular and timeless pochettes; two key-item Ares satchels in a wide range of colours. Key is a new line of simple totes with shoulder and top handle functionality. Reworked internal construction with internal organizational pockets creates a totally versatile bag for every day, work or play. Modern dome and hobo shapes are also featured here in new chic Vitello Pop Star. Typical travel retail prices are $US220 to $US548

The Icon line builds Furla’s brand image and value with unique, irreplaceable and timeless pieces which go beyond functionality to becoming desirable items in their own right. New icon shapes in Vitello Pop Star and elevated Cavallino Giaguaro print feature minimal hardware with functional silhouettes and instantly recognizable zipper pull detail and asymmetrical zip. Meanwhile iconic best sellers return with a strong colour palette which can be merchandised in colour runs for a strong visual impact instore. New shapes includes a small shoulder bag for every day or evening use in sophisticated Toro leather, while the iconic pochette returns with a new chic metallic plaque with embossed Furla branding. Typical travel retail prices are $US278 to $US698

Furla’s Fashion offer combines unique shapes, materials and colours, evolving the brand and keeping it right up to date with design innovation. New styles and fashionable silhouettes are offered in Lucertolina Fur and smooth leather in classic colourways. Precious and unique bags feature a bold metal bar detail. Also featured is the must-have mini crossbody – functional, fashionable and lightweight – available in Ares with a refreshed colour palette, Saffiano, and exclusive Metallic Python and Flower Prints. Typical travel retail prices are $US298 to $US998

Furla’s highly successful CANDY collection in gomma gel is refreshed for the season in new solid colourways including Caramel and Acacia neutrals with pops of colours such as Gloss, Nettare and a Neutral Gray. New novelty metallic stud details are mixed with the gomma gel to provide variety and texture whilst maintaining a sharp price position. New trendy colours of the season feature, along with the new Floral Print. Typical travel retail prices are $US148 to $US448

Autumn Winter 2014 also sees a review of Furla’s small leather goods range with a focus on brand, functionality, high quality and design. Wide colour runs and giftable items are vital with complementary lines to complete the overall Furla lifestyle. Internal and external construction has been given a complete review with new flap dimensions and rounded corners to give extra femininity. External quality has also been improved with all edge finishes in leather, metal external zips and a new Mouaré lining. Mini bags are hot property and Furla’s offer for Autumn Winter includes a number of new lines in various materials and colourways.

The new collection is launched against a backdrop of further travel retail success for Furla in 2013. ‘We have estimated that some 1.2bn people walk through airports where the Furla brand is now present each year; it continues to be a vital showcase for the brand and we are extremely pleased with the results,’ says Global Travel Retail Director Gerry Munday. ‘The Americas performed very well for Furla last year and 2014 sees new travel retail openings for boutiques in Pittsburgh, Iquique and San Ysidro.’

‘As we know, the product is “king” and the Autumn Winter 2014/15 collection continues to raise the bar in terms of quality and innovation. Furla is renowned for its originality and attention to detail; this collection again demonstrates Furla’s willingness to “dare” with new materials, new shape concepts and new prints. It’s a truly inspiring and energetic collection which I am delighted to introduce to buyers at the Orlando show this year.’