Godiva reinforces its authenticity with refined collection reflecting the Belgian chocolate artistry

 With a plan to expand Godiva’s presence in Latin America and on-board Cruise ships, the Americas Travel Retail team has exciting and compelling innovations to offer this year. Additionally, new theatre and HPP’s will activate these launches, with a new interactivity concept that all travellers will enjoy.

“Offering travellers a moment to escape from their routine is a real challenge. With this year’s novelties, Godiva has foreseen enticing activations, always keeping at the centre of attention our delicious and luxurious chocolates, sure to delight our consumers.” Says Christoph Neusser, the new VP Global Travel Retail at Godiva Chocolatier. With a strong background in sales and marketing, Christoph has operated in various sectors and in many regions of the world. This strong experience has given him a passion for luxury goods which he intends to use to enhance Godiva’s offer and experience in Travel Retail.

This year in Orlando Godiva is pleased to present its new collections, ”sure to charm and delight our customers worldwide, with authentic recipes and unique creations, setting Godiva’s gold standard”, says Diane Buchanan, Travel Retail Regional Manager Americas/Caribbean.

During the second half of the year, Godiva will celebrate its heritage and craftsmanship with its new Limited Edition: Créations Praliné. This Travel Retail exclusive is a stylish and refined gift-box, offering 18 exquisite chocolates with four new recipes inspired by Godiva’s worldwide loved signature praliné recipe, a well-kept secret guarded by the Chef Chocolatiers of the company. The delicate handcrafted pieces and sophisticated gold giftbox give Créations Praliné the contemporary refinement of a special gift.

On the Godiva Booth (#823), Diane Buchanan and her team will introduce the first new launch of the year: Messages Tout Chocolat. This Travel Retail exclusive deepens the connections, with an outshining and trendy gift-box setting Godiva’s standards in terms of quality and creating a delightful shopping experience. This refined giftbox is the perfect way to express good feelings to someone, thanks to the enjoyable messages that the four delicious chocolates offer.

To bring interactivity on the shopfloors, the dedicated Visual Merchandising team has created enticing theatres and podia, where travellers will enjoy a different experience whilst shopping in airports. A special ball chair, in the colours of the gift-box, will invite travellers to ‘live’ a relaxing audio and visual experience. Whilst sitting in a closed environment an application will allow them to enjoy a moment of “Zen”, “Luck”, “Love” or “Joy”, and to share it via a personal message to a special someone.

To reinforce this travel experience, the much appreciated Godiva Biscuit collection has been entirely redesigned for the ultimate sophistication. The new packaging reinforces Godiva’s heritage and quality standard, with the luxurious gold European destination stamping. To present the new design, selected shopfloors will be decorated with an attractive podium, where a big globe will be the centre of attention.

This collection is a true invitation to a journey of discovery, perfect to create unique moments with friends and family.

Alongside the beautiful collections Godiva will offer throughout the year, the Americas will continue to roll out the Godiva Global Travel Retail concept in the region, with a new opening in Toronto during the first Quarter of 2014.

Diane says: “We are delighted to open a customised space with our very own discovery table, a reflection of our in store design, to allow all travellers to live a unique Godiva shopping experience.”

Starting in Belgium in 1926, Godiva has developed a world‐wide reputation for excellence with a presence in over 70 countries offering a wide range of chocolate creations. Inspired by the values of Lady Godiva, her passion, generosity, boldness and pioneering spirit, Godiva Chocolatier creates the ultimate chocolate experience and makes the right statement, whatever the occasion. Perfectly combining its craftsmanship and heritage, Godiva's chocolate has become synonymous with luxury and innovation in Belgium tradition, bringing the best of Belgium to the world.