Wonderful Pistachios bring savoury flavour to The Scene

Relaxing with friends and your favourite beverage demands a savoury snacking opportunity! This year sees Paramount Farms sponsoring The Scene – the travel retail industry’s own nightclub at TFWA World Exhibition – with its Wonderful™ brand of savoury pistachios (Blue Village, G9).

The first time exhibitor will be supplying The Scene with 32g sample packs of Wonderful Roasted & Salted Pistachios every night, distributed in Wonderful™ branded bowls throughout the venue.

The Scene, which this year moves to a new venue at Gare Maritime, is open nightly from Monday October 22 to Thursday October 25 and provides Paramount Farms with a superb branding opportunity.

‘It’s a well known fact that when people are enjoying a few drinks there is a natural craving for salty and savoury snacks,’ says Paramount Farms sales director Australia/SE Asia James Kfouri. ‘The Scene attracts some 1,500 industry participants every night and so provides us with a perfect opportunity to satisfy that need and create great exposure for the brand.’

Paramount Farms has created two new exclusive pack sizes for travel retail which it will be promoting at TFWA World Exhibition: a 300g pack of best-selling Wonderful Roasted & Salted pistachios and a 275g pack of award-winning Wonderful Salt & Pepper pistachios, both carrying recommended retail prices of US$9.50. Both items will be offered in resealable premium-look stand up pouches and carry a global travel retail exclusive logo. In addition, Paramount will be promoting its existing 510g Wonderful Pistachio gift bag which for travel retail will include a hang-tag with multi-lingual nutrition and ingredients details.

Press contacts: Rowena Holland, Essential Communications.

Email: row@essentialcommunications.org

October 2012

Note to editors: Paramount Farms

• Paramount Farms is the world’s largest grower and processor of almonds and pistachios, with orchards located in San Joaquin Valley, the agricultural “heartland” of California. Paramount Farms grows, processes and packages more pistachios than any other company in the world. In addition to its marketing firsts, the company has single-handedly driven groundbreaking research on the exciting health and nutrition benefits of pistachios. Furthermore, Paramount Farms is dedicated to sustainability and the protection and preservation of the environment in all aspects of its operations. Paramount operates one of the largest private solar farms in North America.

• This whole paragraph is repetitive? In addition to its marketing firsts, the company has single-handedly driven groundbreaking research on the exciting health and nutrition benefits of pistachios. Furthermore, Paramount Farms is dedicated to sustainability and the protection and preservation of the environment in all aspects its operations.

Wonderful Brand history:

• Wonderful Pistachios brand is currently the No. 1 snack nut brand in the U.S., and is sold in more than 30 countries around the globe. The Wonderful Pistachios brand features sleek, upscale packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer.  Wonderful Pistachios are grown in Lost Hills, California, part of the San Joaquin Valley, the agricultural heartland of California.  

Nutritional information:

	Wonderful Pistachios 30g Roasted No Salt
Serving Size		Per 30g serving
Calories(kcal)		160		kcal
Total carbohydrate(g)		8		g
Dietary Fiber(g)		3		g
Sugars(g)		2		g
Protein(g)		6		g
Total fat(g)		13		g
Saturated fat(g)		2		g
Trans fat(g)		0		g
Cholesterol(mg)		0		mg
Sodium(mg)		0		mg
Potassium(mg)		310		mg
Calcium(mg)		30		mg
Iron(mg)		1.1		mg