Sweet treats for sports and The Scene from Perfetti Van Melle

Sports day participants at TFWA World Exhibition on Sunday October 21 can satisfy their sweet cravings thanks to sponsorship by Perfetti Van Melle. This year the confectionery company is sponsoring the new Soccer Tournament, as well as the Goodie Bags for all the sports events taking place on Sunday.

Winning team of the Soccer will receive a Trophy along with a Mentos Suitcase, while the second and third teams will receive Mentos bags containing a variety of products. Every sports participant will receive a Goodie Bag containing Mentos Gum Bottle Juice Burst Yellow and Mentos Gum Pure Fresh Mint.

PVM has been a sponsor of The Scene for several years and, again this year, will be providing a variety of products for participants to enjoy including Chupa Chups Miniwheels , Mentos Kiss single rolls, and Mentos Gum Aqua Kiss Hawaiian and Pacific.

‘Alongside the exhibition itself, we believe that sponsorship such as this provides us with an excellent branding and sampling opportunity for our core Chupa Chups and Mentos ranges,’ says PVM Travel Retail Director Mark Laros. ‘Thanks to TFWA for giving us this opportunity and we wish everyone a very successful week ahead in Cannes. For all those taking part in the sports day events, have a great day and we look forward to seeing you there.’

PVM can be found in the Mediterranean Village N11.

For further information contact: Rowena Holland, Essential Communications.
Email: row@essentialcommunications.org

October 2012