Monday, 8 October 2012

Breo launches new Drop Watch in Cannes


Ensuring its range is ever on-trend and up-to-the minute, lifestyle company breo is launching its version of the popular one-size-fits-all spring coil watch at TFWA World Exhibition (Blue Village, Stand H1). Called the breo Drop, the watch goes one step further than others on the market by incorporating a quality mineral crystal face rather than the usual plastic versions seen.

Retailing at approximately £25 the drop is currently available exclusively to travel retail; the Breo Drop comes in 6 colour variations, 3 white straps with Mint, Purple and White faces, 3 Black straps with Pink, Orange and Black faces.

Watches with spring coil straps, enabling them to fit any size of shape of wrist with a simple slap-on movement are very in-vogue at the moment. Our offer combines the fun, colourful element of this style with a quality mineral crystal face – yet still at a very affordable price,’ says Global Travel Retail Controller Alison Fishwick. ‘It’s a perfect addition to the breo range of watches and sits very nicely alongside our popular collections including the Classic, Roam Elite, Curve, Pure and Venture 3in1.’




About breo: breo aims to offer an inspired portfolio of lifestyle products synonymous with quality and innovation that appeal to consumers looking for something different.

Press enquiries: Rowena Holland, Essential Communications. 


October 2012


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