The
new Classic Pop Art collection from breo will be shown for the first
time at TFWA World Exhibition (Blue Village, Stand H1).
This
collection takes the Pop Art culture and applies it to watch faces to
produce a range of four fun and funky designs with varying
comic-strip themes. Two feature a blonde ‘Marilyn Monroe’ styled
woman and two elements of typical comic book slogans: Zap! and Pow!
Soft
rubber straps come in black, white and colourful blue, lilac, purple,
pink and red. Two of the models are expected to be exclusive to
travel retail; pricing ranges from €25-30
‘In
a highly competitive market, keeping the offer fresh and innovative
is all important,’ says breo global travel retail sales manager
Alison Fishwick. ‘This new Pop Art collection is fun, stylish,
colourful and, most of all, a little bit different from anything else
on the market.’
With
more than 180 listings on over 80 airlines worldwide, breo is now
actively building its ground and ship shop business with early
success. Through Ocean Trading, breo is now listed with Southend,
Norwich, Blackpool and Derry airports in the UK, while the brand is
also available through airport locations in Pakistan including
Karachi and Islamabad. Through Hudson News, breo is available at
Sharjah, Basel and Puerto Rico airports while by the end of October,
six army bases will be supplied with a selection of watches and
sunglasses through ES-KO.
‘It’s
a great start for us on the ground and we’re very hopeful of
building on this base at TFWA World Exhibition,’ continues
Fishwick.
Stand
contacts will be Alison Fishwick and Paul Widdop.
About
breo:
breo
aims to offer an inspired portfolio of lifestyle products synonymous
with quality and innovation that appeal to consumers looking for
something different.
Press
enquiries: Rowena Holland, Essential Communications.
October
2012
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