World of Patria brings Premium Moscato wine to Cannes

Premium spirits and wine distributor, World of Patria has added another product to its already successful travel retail portfolio. Launching at the TFWA World Exhibition (stand Blue G13) its new single serve premium 'Myx fusions Moscato' wine aims to fill a gap in the travel retail market.

Available in three flavours including: original, peach and coconut, the natural, gentle sparkling wine is presented in a unique, signature, single serve blue cobalt bottle (6.3-oz), making it ideal for inflight. The easy to open twist off cap provides the casual occasion of beer, yet the beautiful packaging and premium taste deliver the elegance of wine.

With an aim to target young, digital savvy, highly sociable female drinkers (22-30), Myx has partnered with American rap singer Nicki Minaj to help advertise its product. The pop super star is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink Moscato. Minaj is known to be an influential, trend setter amongst the younger generation and embodies everything Myx represents; style, spontaneity and pushing boundaries. Appealing to a broad range of wine and non-wine drinkers, this innovative Moscato wine will exploit the current gap in the market between entry level wine, ready to drink's and Prosecco/Cava.

World of Patria, Managing Director, Rob Nichols comments- "We are delighted to be launching our new Moscato Premium wine at TFWA World Exhibition. We feel that there is a great opportunity for us to fill an obvious gap in the market with this product and we are excited that we seem to be the first to try. Current drink trends are changing and we have to ensure that we are offering our customers products that stay in line with the trends. With a drive towards more premium fruity flavoured alcohol, Myx Fushion Moscato wine is the perfect combination of a premium beverage and fruity flavours."

Original Moscato- The seductive taste of Moscato wine enriched with a blend of flavours that accommodate its hints of apricot, vanilla and honey. Natural fruit juices refresh the palette with fizzing bubbles and leave a sweet, vivid aftertaste.

Moscato & Coconut – A delicious combination of refreshing mellow coconut and Moscato's nectar allusions . The perfect mixture of flavours for anyone who wishes to be taken to the tropics.

Moscato and Peach – Drawing on the already peachy highlights of Moscato wine, Fushion Peach enlivens the taste and aroma of the ripe, summer nectar. The fragrant, fruity bubbles are the passage to a sweet, sparkling getaway.

About Myx Fusion 

Myx Fusion was successfully launched in the USA in May 2013 and subsequently in Canada and Australia. In the USA just 14 months post launch Myx is set to achieve one million case MAT and volume continues to double month-on –month. Major retail customers include WalMart, Kmart, Woolworths, LCBO.

Aurora World announces its presence at the new Travel Retail Tradeshow

Aurora World, the travel retail plush toy specialists will be exhibiting at the newly formed Travel Retail Tradeshow (TRT), being held at the London Gatwick Hilton Hotel. Bringing together the best of inflight and catering, Aurora sees this new event as an exciting step in its push into the travel retail industry globally.

Travel retail manager Garry Stoner says: "this is the perfect opportunity for Aurora to showcase its fantastic offering to the travel retail industry. For a new exhibition I am very impressed with the range of airlines that have already confirmed their attendance. All of our brands are innovative and fun and are ideal for travel retail, so I am hoping that we can achieve some new listings through TRT. We want the  plush category to be viewed as a positive addition to any ground store; it offers a key impulse purchase opportunity, adding incremental sales and helps to increase the average sales basket."

Aurora's three main licensed brands featuring at TRT include YooHoo &Friends; Peanuts and The Gruffalo.

Stoner comments, "The plush toy industry has significant opportunities for growth due to the current limited choice that is seen in travel retail. Our aim is to put Aurora World on the forefront of that growth and with the current licenses we have I see no reason why this cannot be done."

About Aurora
Korean owned, Aurora is a global company recognised for quality, soft huggable toy designs. With over 30 years of experience in research and development, manufacturing and customer service, Aurora strives to deliver new and wide-ranging handcrafted gifts to give many years of pleasure and enjoyment… delivering its message of 'Gifts of Smiles.'

Stoli ® Vodka Claims its Position as “THE Vodka” and Launches New National Campaign

Stoli continues to pioneer the vodka category and announces multi-million 360o marketing campaign, celebrating authenticity and its iconic heritage

NEW YORK, September 8, 2014 -- Stoli ® Vodka today announced the launch of its new advertising campaign, “THE Vodka.” Produced by Richmond-based The Martin Agency. January 2014.

The campaign boldly celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage as a trailblazer in the vodka category for the past 80 years.  The creative aims to make a departure from an industry flooded with the superficiality of over-designed bottles and over-idealized lifestyles.  Elements of the campaign capture what it means to be “THE Vodka,” a title reserved for Stoli as the original premium imported vodka, the first vodka brand in space and the pioneers of vodka flavors.  The new campaign, which will be used across global markets as well as the U.S., toasts this iconic heritage and bold character, declaring to all that Stoli is “THE Vodka.”

“‘THE Vodka’ campaign firmly supports Stoli’s commitment to stay true to our longstanding heritage and unwavering focus on what is the most important—the spirit inside the iconic Stoli bottle,” said Lori Tieszen, CMO of Stoli Group USA, “This campaign represents what people crave from their vodka: something authentic; something bold; something real.”

“One of the best examples of Stoli's authenticity is their iconic label. Unlike the many over-designed vodka bottles you see on shelves today, Stoli has been consistent and stayed true to its character since the beginning,” said Jorge Calleja, Global Group Creative Director, The Martin Agency.  “We wanted to showcase the iconography that has made Stoli ‘THE Vodka’ and explore the difference between what it means to be artificial vs. authentic.  Do you want to have ‘a’ night or ‘THE’ night? Do you want to drink ‘a’ vodka or ‘THE Vodka’?”

The campaign launches today in the United States with a total redesign of the brand’s website, print campaign, and out-of-home advertisements appearing in major cities around the country including New York, Los Angeles, Miami, Chicago, and Boston.

Creative executions will highlight the difference between being one of many versus being an original, including an ongoing series of animated videos made specifically for social media. The short, irreverent videos are illustrated by renowned graphic novelist and designer Andrew Rae, and will be released every week through the end of the year.


[ENDS]


About Stoli Group
Stoli Group is part of the SPI Group (headquartered in Luxembourg) with operational business units across 3 continents and distribution in 167 countries, led by a multi-national management team.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest Russian alcohol standards - Alpha Spirit. Distilled in the Group’s own ultra-modern raw alcohol distillery in Tambov, Russia, Stoli’s exceptional purity is achieved by controlling the process from grain to bottle using only the highest quality ingredients, quadruple filtration and only three times distilled.

For more information visit www.stoli-group.com and www.stoli.com
Find us on Facebook at facebook.com/stoli and on Twitter @Stoli

Furla announces new opening in North Cyprus

Furla is pleased to announce the opening of a new 25m2 Personalised Corner at Ercan International Airport, with Kaner GKS LTD.

The new store opened on September 4th with Furla's AW14 collection.

Says Furla's Global Travel Retail Director, Gerry Munday: “This is a very good location for a Furla store and adding to our growing portfolio. We would like to thank Kaner GKS LTD for their help and support during this opening.”

Stroili adds to successful year in travel retail with new Dufry location and introduces latest Fall/Winter collection

Italian jewellery company Stroili continues to develop its travel retail business with the announcement of new distribution through Dufry at Moscow Sheremetyevo Airport Terminal F in the coming weeks. 

The company is also making further inroads into Central Europe with three new locations through Gebr Heinemann while distribution partner SKYLink is working closely with Harding Retail to develop Stroili trunk shows for its ships in 2015.

Stroili CEO Maurizio Merenda comments, "2014 is proving to be a successful year for Stroili with new listings on the ground and at sea adding to our excellent inflight business. In the air, we continue to enjoy some brilliant results. Qantas, for example, introduced the Incanto cuff and ring set during August and sales have been beyond anything we could have expected. With the addition of new partnerships, such as  with Dufry and Heinemann, we are confident that Stroili’s travel retail business will continue to grow from strength to strength."

Against this backdrop of new business, Stroili launches its new Fall/Winter collection: 

Vanitè: Op Art Mania 

Working with optical illusions, this new collection combines both art and fashion, reminiscent of geometrical abstract art and its sixties appeal, this new jewellery trend is set to wow this winter. The precise configurations of the lines are shown off and amplified, creating hitherto unseen optical effects which display dynamism and almost three-dimensional movement. Earrings, bracelets and necklaces are available in two versions- rhodium plated silver and gold-plated silver. 

Kalahari: The Magic of Desert Jewels
Rounded shapes that conjure up images of the lightness and embrace of a dune are the main essence of this collection. Nurtured by the timeless atmosphere of the southern African desert which gives it its name, classic nature-inspired shapes are transformed by Stroili into bracelets, earrings, necklaces and rings. The perfect jewellery to light up Christmas, sparkling with magical gold hues and crystals, making any woman who wears them dazzle and shine. Available in two versions: rhodium-plated metal or gold plated metal with rows of crystals for a truly magical experience. 

New Moon- The Lunar Appeal of Stroili

Paying tribute to female beauty, this New Moon collection takes inspiration from this changing magnetic planet and thanks to special processes and original treatment, it looks just like the surface of the moon. Breaking free from its classical shackles, this new collection is endowed with an elegant, strong and rebellious appeal. Consisting of bracelets, earrings, necklaces and rings in rhodium plated and gold plated metal, this refined collection is inspired by femininity verging on the purity of the moon. 

Frida- Stroili meets Frida Kahlo
Style and art icon Fridamania inspires this new collection from Stroili. Distinctive Aztec culture and Mexican textures are merged with contemporary details to create contrasting effects, bringing a passionate spirit to life. Paying tribute to a women that was a symbol of her time, breaking rules and becoming a living work of art, Frida by Stroili is a mosaic of shapes and precious materials. Alternating between linear sand-effect surfaces and rows of spheres which recreate archways and diamond-studded festoons, this gold-plated collection includes: slave bracelets, band rings, chandelier earrings and necklaces. 

Stroili’s partner in the travel retail business is LCG-SKYLink.

Furla opens a new boutique store in Hainan

Furla is pleased to announce the opening of a new 124m2 boutique in CDF Haitang Bay Duty Free Shopping Complex, Hainan, in collaboration with China Duty Free Group.

The new location officially opened on September 1^st with Furla’s AW14 collection.

Says Gerry Munday, Global Travel Retail Director: "We are always thrilled to announce the opening of a new store because it’s a great moment of pride for the whole team. Given its large scale, this boutique is rather unique as it allows more room to showcase our collections. Working with China Duty Free Group has been a very enjoyable experience and we are honored to have had the availability of such an extended space. It’s very positive that the Group shows this confidence in Furla’s performance and we share the same expectation”. 

Travel Blue has colourful approach to pillows

Bringing a colourful approach to travelling, Travel Blue has added to its range of micro-pearl neck pillows with new options in red, light blue, deep blue, and purple. These best selling neck pillows are exceptionally soft, comfortable and ideal for sleep or relaxation during travel. Made of high quality velveteen material, filled with micro beads, the new colours stand out in displays for eye-catching appeal.

Also new are a range of memory-foam neck pillows, also in various colours. Memory foam moulds itself to the individual body shape and is a popular choice for those with sleeping problems. ‘This new option creates greater choice for the traveller,’ says Travel Blue Director of Travel Retail Jonathan Smith. ‘Travel Blue’s aim is to offer consumers the widest possible choice of travel accessories and these new pillows are another example of how we constantly look for ways to do this.’

Also available is the newly introduced range fun ‘animal’ shape neck pillows. The range includes: Panda, Penguin, Elephant and cat. It has proved greatly popular with young travelers. 

The complete range can be seen on the company’s stand at TFWA World Exhibition - Red Village M21/23.